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 | Bally FitnessYour total fitness source |
Business Type
FranchiseMin Liquid Capital
$300,000Total Investment
$800,000Number of Units
440In Business Since
1962* For Current Info See:
Franchise Disclosure Document
Overview
Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers with approximately 400 clubs in the USA, the Caribbean, Mexico, S. Korea and China.
We believe that company ownership of our fitness centers is an affirmation of our confidence in the Bally Total Fitness brand and the fitness industry. We welcome Franchisees to join us in becoming the leading operator of fitness centers worldwide. With approximately 3.5 million members and over 40 years of successful operating experience, we will continue to set the standard for fitness in the USA and abroad.
We believe that company ownership of our fitness centers is an affirmation of our confidence in the Bally Total Fitness brand and the fitness industry. We welcome Franchisees to join us in becoming the leading operator of fitness centers worldwide. With approximately 3.5 million members and over 40 years of successful operating experience, we will continue to set the standard for fitness in the USA and abroad.
Products & Services
Our group exercise classes are the most contemporary and innovative you will find anywhere. Each cutting edge class is designed to challenge one's body, renew one's motivation, and yield incredible results. From aerobics and cardiovascular training to strength and resistance training to dance, Yoga, and Pilates, our classes are tailored to meet all fitness levels.
A Bally Personal Trainer will create a dynamic exercise program based upon one's personal goals, unique metabolism and fitness level. The certified Personal Trainer combines high intensity workouts and basic nutrition education with the motivation needed to reach goals and maintain long-term results. Bally Personal Trainers will also calculate the individual's metabolism, to build a customized personal training program.
Built to Fit Weight Loss and Nutrition, Bally's new online program, strikes the perfect balance between nutrition, exercise and support. And it's tailored to the individual's metabolism, lifestyle and needs.
TMA stands for "Total Martial Arts" and is the martial arts division at Bally Total Fitness. We strive to provide education and training in the Korean martial arts of Taekwondo and Hapkido to children, teens, and adults of all ages and abilities. Our TMA philosophy is based on respect, discipline, self-confidence, and excellence. More importantly, the program teaches young people and adults to challenge themselves, set goals, and persevere in the attainment of those goals.
A Bally Personal Trainer will create a dynamic exercise program based upon one's personal goals, unique metabolism and fitness level. The certified Personal Trainer combines high intensity workouts and basic nutrition education with the motivation needed to reach goals and maintain long-term results. Bally Personal Trainers will also calculate the individual's metabolism, to build a customized personal training program.
Built to Fit Weight Loss and Nutrition, Bally's new online program, strikes the perfect balance between nutrition, exercise and support. And it's tailored to the individual's metabolism, lifestyle and needs.
TMA stands for "Total Martial Arts" and is the martial arts division at Bally Total Fitness. We strive to provide education and training in the Korean martial arts of Taekwondo and Hapkido to children, teens, and adults of all ages and abilities. Our TMA philosophy is based on respect, discipline, self-confidence, and excellence. More importantly, the program teaches young people and adults to challenge themselves, set goals, and persevere in the attainment of those goals.
Training & Support
Bally Total Fitness is committed to building upon its position as the leading provider of fitness services. We intend to offer our Franchisees an opportunity to achieve their highest potential under the support and infrastructure of the Bally Total Fitness umbrella. Marketing - Best of Class Advertising and Name Recognition, National Advertising Campaign, Field Marketing Support, Public Relations.
Training - Thorough training in all aspects of club management, including General Management, Sales, Personal Training, Operations.
Bally Total Fitness® Supplier Program - Significant cost savings to Franchisees through the purchasing power of Bally Total Fitnesssm.
Back Office Administration - Processing of membership dues, administration and back office functions through Bally Total Fitness National Service Center (NSC).
Field Support and Club Operations - Regional Field Managers provide operations expertise to franchisees.
Why Bally Fitness?
We partner with our Franchisees. Investment in the Bally Total Fitness brand gives you the confidence of knowing you're aligning yourself with a booming industry and a respected and growing national brand that continues to lead the fitness industry.
- Experience - Over 40 years of operating experience in approximately 400 clubs serving approximately 3.5 million members
- World Class Marketing & Advertising - Name recognition, national advertising and media, field marketing support, public relations and media exposure
- Training - Our thorough training program for all aspects of club management, including General Management, Sales, Operations, Personal Training and Nutrition
- Grow With Us! - Aggressive growth is planned for the Bally Total Fitness Franchise program with many countries and domestic areas available
Are You a Good Fit for Bally Fitness?
Domestically, we offer individual franchise opportunities, and for qualified candidates who posses the financial and managerial resources, we have Area Development Agreements available for particular regions of the country. Our international strategy is one consisting of Master Franchising and Area Development agreements. We seek qualified candidates or organizations capable of developing the Bally Total Fitness® brand throughout a country or region by following our formula and operational guidelines. Area developers will grow the brand through direct ownership of facilities in the designated area. Master Franchisees will develop the brand through both direct ownership and the granting of franchises (sub-franchising) in the assigned market area.
