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 | Friendly's RestaurantsDelicious Food, Premium Ice Cream, and Magical Moments with Friends and Family |
Business Type
FranchiseNumber of Units
327In Business Since
1935* For Current Info See:
Franchise Disclosure Document
Overview
Ranked in the Top 100 Restaurant Chains by Nations Restaurant News and
in the Top 200 Franchises by Entrepreneur and Franchise Times,
Friendly's wants to share our growth and future with you.
If you are a full-service or multi-day part owner or manager with multi-unit restaurant experience interested in acquiring an exclusive Friendly's territory for multi-unit development, then Friendly's is the right opportunity for you! There's never been a better time to expand your business portfolio. Our trade dress is adaptable allowing you many options for growth. Friendly's allows conversions of existing restaurants, end caps in strip centers and our freestanding prototype.
If you are a full-service or multi-day part owner or manager with multi-unit restaurant experience interested in acquiring an exclusive Friendly's territory for multi-unit development, then Friendly's is the right opportunity for you! There's never been a better time to expand your business portfolio. Our trade dress is adaptable allowing you many options for growth. Friendly's allows conversions of existing restaurants, end caps in strip centers and our freestanding prototype.
Products & Services
When we opened the first Friendly's Ice Cream shop in Springfield,
Massachusetts in 1935, we created a place where family, friends and
neighbors could enjoy delicious food and ice cream, friendly service
and reasonable prices.
That commitment is still part of everything we do. It's why we still make all our ice cream using milk from area dairies and our authentic hot fudge with imported Dutch cocoa. Why we carefully choose and prepare ingredients for everything on our made-to-order menus, from our breakfasts to our Burgers and SuperMelt™ Sandwiches. And why we offer a 100% satisfaction guarantee.
Most of all we're proud that Friendly's has been at the heart of so many warm memories. And we're proud to be inspiring more memories for our guests every day.
That commitment is still part of everything we do. It's why we still make all our ice cream using milk from area dairies and our authentic hot fudge with imported Dutch cocoa. Why we carefully choose and prepare ingredients for everything on our made-to-order menus, from our breakfasts to our Burgers and SuperMelt™ Sandwiches. And why we offer a 100% satisfaction guarantee.
Most of all we're proud that Friendly's has been at the heart of so many warm memories. And we're proud to be inspiring more memories for our guests every day.
Training & Support
Friendly's requires the successful completion of an Owner's Orientation
as well as a training program for the Management Team. A Friendly's
opening team will be sent to assist the Franchise prior to and post
opening. The Friendly's Uniform Franchise Offering Circular sets forth
the specifics of the training requirements and opening services
provided. The Friendly's Uniform Franchise Offering Circular sets forth the
on-going support services. They include an assigned Area Franchise
Consultant, quality assurance visits and many other services. You can expect ample marketing support from Friendly's. Ad production,
menu development, point-of-sale materials, signage and banners, and
public relations announcements are only a few of the many marketing
support opportunities.Why Friendly's Restaurants?
The ownership rewards of a Friendly Restaurant Franchise include the following advantages:
- Exceptional Customer Loyalty and Brand Awareness
- Professional Marketing, Advertising and Public Relations Support
- Ongoing Product Research and Menu Development
- Assistance in Real Estate Selection and Site Evaluation
- Construction Planning and Development Guidance
- Product Purchasing Programs
- Ongoing Operational Support
- Staff Training Resources
- Cost Efficient Distribution System
Are You a Good Fit for Friendly's Restaurants?
The Initial Franchise Fee is $35,000 for restaurant #1 and #2, then
drops to $30,000 for each subsequent restaurant developed. All costs
associated with building and equipping a full-service restaurant,
including real estate costs, are the responsibility of the Franchisee.
The Friendly's Uniform Franchise Offering Circular details a high and
low range of costs. Friendly's Royalty is 4% and the Marketing Fee is 3.5% of Gross Sales
paid on a monthly basis. Up to 3/4% of the 3% Franchisee contribution
is allocated to ad production costs and the remaining will be used for
media buy. Friendly's has a list of specified products which all Friendly's
restaurants are required to use. The Franchisee has two choices: (1)
order all supplies through Friendly's Distribution System, a
one-stop-shop, or (2) purchase these supplies from an approved
supplier, provided the products are either the "specified products" or
"approved products". Friendly's does not permit unapproved
substitutions for specified or approved products. However, certain
proprietary products must be purchased from Friendly's.
