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 | Froots Fresh Smoothies salads & wrapsEat Delicious and smile |
Business Type
FranchiseMin Liquid Capital
$200,000Total Investment
$85,000 to $315,000Required Net Worth
$250,000Number of Units
54In Business Since
2001* For Current Info See:
Franchise Disclosure Document
Overview
As any good entrepreneur knows, there’s no need to reinvent the wheel. So David immediately went to work for several smoothie concepts to gain firsthand knowledge of both the industry and the competition. He identified exactly what he liked and, more importantly, what he didn’t like about how other smoothie shops were being run. From the store design and layout to the actual ingredients used in the products being served, David was already envisioning exactly what he wanted to accomplish with Froots. Armed with what he considered to be the “best in breed” from most of the smoothie chains in the country, he designed, built and opened his first Froots in December 2001. Based on the overwhelming success of this flagship store, he opened two more Froots not that long thereafter.
The difference David wanted to bring to market with Froots was the focus on health. He elected to use only all natural ingredients in every smoothie he made. Another crucial element to the success of Froots in David’s mind was the full menu of healthy wraps, salads and gourmet soups to complement the natural smoothies. This was a key differentiator from the competition in the marketplace in that he didn’t want to be considered just another smoothie shop - he wanted people to think of Froots as a lunchtime destination and give them a reason to come back on a more frequent basis. It also opened up the additional revenue streams of catering and delivery!
With three stores open and having obviously struck a chord with his customers, David started being approached regarding franchise opportunities. So in March 2004, Froots Franchising Companies was born and after only a few short months, the first Froots Franchise opened in Gainesville, FL. Over the next three years David oversaw the expansion of Froots into one of the fastest growing smoothie chains in the country. In addition to stores open and under development all throughout the United States, Froots is now actively bringing its healthy take on quick service restaurants to countries all over the world.
The difference David wanted to bring to market with Froots was the focus on health. He elected to use only all natural ingredients in every smoothie he made. Another crucial element to the success of Froots in David’s mind was the full menu of healthy wraps, salads and gourmet soups to complement the natural smoothies. This was a key differentiator from the competition in the marketplace in that he didn’t want to be considered just another smoothie shop - he wanted people to think of Froots as a lunchtime destination and give them a reason to come back on a more frequent basis. It also opened up the additional revenue streams of catering and delivery!
With three stores open and having obviously struck a chord with his customers, David started being approached regarding franchise opportunities. So in March 2004, Froots Franchising Companies was born and after only a few short months, the first Froots Franchise opened in Gainesville, FL. Over the next three years David oversaw the expansion of Froots into one of the fastest growing smoothie chains in the country. In addition to stores open and under development all throughout the United States, Froots is now actively bringing its healthy take on quick service restaurants to countries all over the world.
Products & Services
Froots Smoothies: the healthy alternative to traditional fast food fare. Our smoothies are made with only all natural ingredients - exactly like you would make at home! In addition to our fantastic smoothies and fresh squeezed juices, we offer a full menu of healthy gourmet wraps, salads and soups. So, when you need to grab something quick but want to do something good for your body, visit Froots Smoothies to see how good fast food can really be.
Training & Support
- One of the premier training programs in the smoothie industry
- Corporate support and leadership
- National purchasing power and distribution system
- Assistance with local site selection and lease negotiation
- Schematic layouts and construction drawings for new smoothie store
- Grand Opening assistance and on-going support
- Marketing - national and local store marketing
Why Froots?
The difference between Froots and other smoothie concepts is that Froots is actually a quick service restaurant. We are not just a juice bar or a smoothie shop, we are a healthy food destination. Invariably, when we open a Froots in a new market, customers first visit our locations to “check out the new smoothie shop in town”. But when they get inside and see wraps with unique flavor profiles like Wasabi Chicken and Kingston Jerk or gourmet salads like The Beef and Blue and Chinese Chicken, they quickly come to think of Froots as a healthy alternative to traditional fast food fare. Providing our customers with a full menu of healthy offerings is what defines and differentiates the Froots Smoothies brand. Our franchisees constantly hear customers say:
“Before you opened, I didn’t have any options for healthy food when I wanted to grab something quick to eat. Now I can do something good for myself and my family when I don’t have time to make a meal at home.”
“Before you opened, I didn’t have any options for healthy food when I wanted to grab something quick to eat. Now I can do something good for myself and my family when I don’t have time to make a meal at home.”
Are You a Good Fit for Froots?
Our company has been set up with the first time franchisee in mind. If you have never owned a franchise before, the questions below can help you determine if you are ready for the responsibility of such an endeavor.Who is going to operate the restaurant on a day-to-day basis?
- If it will be self-operated, have you committed to this being your full-time job and your full-time income stream?
- If a Manager will be hired, has a manager been identified that has a legitimate stake in the success of your business?
- If you are currently employed and are planning on leaving to own and operate your Froots, have you at least made your decision to quit your current job? If so, when are you planning on quitting?
Have you determined exactly where the money for the total development costs will come from to open the store?
Have you determined exactly how much of your own money you will invest in this endeavor?
Is the money you are going to invest available to use immediately?
Do you have the adequate cash reserves to manage through the start-up phase of your restaurant?
Will you have partners in this endeavor?
- If so, have you defined exactly how much each partner will be contributing and what their roles will be?
- Do all partners agree on moving forward?
- Are all partners ready to contribute their portion of the investment?
Have you discussed this opportunity with everyone that will be involved in your household? Does 100% of your household and any additional family members support your decision to own and operate a Froots?
Are you 100% comfortable with the site you have selected or the trade area in which you will locate the store?
Do you fully understand the franchise agreement and are you ready to abide by all of the Froots system standards as set forth in the franchise agreement?
Have you completely analyzed Froots and do you feel that the Froots brand meets your personal and business objectives as a brand?
We hope that this list of questions will help you address the most important issues that you will need to clarify before realizing your dream of owning a Froots Franchise. We are here to help you address many of the above issues and answer as many of your questions as possible. Since many of the above issues carry a different weight with each individual, we encourage you to address each of them as it relates to your personal situation.
