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Business Type
FranchiseMin Liquid Capital
$100,000Total Investment
$215,000 to $399,000Required Net Worth
$400,000Number of Units
38In Business Since
2007* For Current Info See:
Franchise Disclosure Document
The Massage Industry is Booming, Especially Now!
The massage industry, today estimated at $11 billion, is mainstream, stable and very large, with the demand for massage franchise services now growing faster than ever. To keep pace with this growth, the U.S. Department of Labor expects employment for massage therapists to increase 20% from 2006 to 2016, faster than the average for all occupations.
Americans of all ages and income levels are turning to routine massage for stress reduction, relaxation, sport injuries, pain relief, complementary therapy, medical treatments, and as part of a holistic wellness lifestyle. Massage therapy is also becoming more common in hospitals, with the number of hospitals offering massage therapy increasing by 30% in a two-year period
Revenue
Salon revenue is driven by an attractive membership pricing model perfected over 15 years with our successful experiences in the tanning and fitness industries. It is designed to encourage ongoing client participation and visits, create steadier, more predictable sales cycles, and reduce administration and billing time. This unique model, with its multiple membership levels, ties the clients massage session quality, therapist compensation, and total salon revenue together.
Our labor model provides massage therapists with a defined career, increasing compensation opportunities, and continuing education resulting in superior employee recruiting and retention.
Our 5-STAR Customer Service model - developed from our experience in the beauty, fitness, and tanning businesses combined with our extensive array of therapies and specialty massages creates additional opportunities for revenue growth and higher customer retention and referral rates.
In addition to the massage services membership fees, MassageLuxe franchisees develop additional revenues through gift card/gift certificates, retail sales of massage and related products, and special events.
Training & Support
Getting and keeping customers is the most important aspect of owning your own MassageLuxe franchise business. Our comprehensive and all-inclusive marketing and advertising support begins the moment you start site selection when we develop the grand opening planning and business launch to drive customers into your location.
All of our marketing and advertising materials are developed professionally and designed to appeal to targeted clients and specific demographics. Our affiliates and management team members have built businesses before using a wide variety of local guerilla marketing tactics .including: local promotional programs, special events sponsorships, direct mail, social media, print, public relations, radio, and in-store and e-mail campaigns.
As a MassageLuxe franchisee, you have continuing access to all of our cost-effective, innovative, and proven programs designed to attract clients, establish a strong referral network, and encourage high client usage and retention.
Investment Requirements
Besides being committed to your own business, you will need sufficient capital and the appropriate level of financing to build, launch and operate a single-unit MassageLuxe franchise.
Your investment in a single unit MassageLuxe franchise is likely to range between $230,000 and $430,000 depending on a number of factors including the size of your location and specific market conditions.
Minimum financial requirements:
Single unit: liquid capital $90,000 net worth $300,000
Multiple units: liquid capital $400,000 net worth $700,000
Are You a Good Fit for a MassageLuxe Franchise?
MassageLuxe franchisees come from all walks of life:
- Young, educated professionals, first time business owners just starting out with their careers and families.
- Middle and upper management corporate executives desiring more independence or a lifestyle change.
- Retired but active boomers and military personnel looking for a second career.
- Experienced entrepreneurs and business owners who want to replace or add to their portfolio with a business in a growing industry
"If our companies are to truly provide the ultimate first class customer service and world class performance, we must then challenge ourselves as leaders to make sure everyone in our organizations is an A player and playing at the top of their game. I have always preferred to develop smaller, high performing companies over larger, mediocre ones who just show up in the market place." - Todd Beckman, MassageLuxe CEO, successful entrepreneur who owned his first business at the age of 18, founder of four companies, quoted at an executive management seminar.
Whether you are a first time entrepreneur or and experienced business owner, MassageLuxe franchise systems empower you to get more out of what you want from your business and your life.
