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Business Type
FranchiseMin Liquid Capital
$35,000 to $65,000Total Investment
$229,500 to $376,500Number of Units
117In Business Since
1979* For Current Info See:
Franchise Disclosure Document
Overview
PJ’s Coffee is a franchise opportunity with a rich tradition,
deep support, and something to prove. We’ve been producing
simply the best coffee in the country for 27 years, and we’ve
done it in a hot-bed of discriminating palates: New Orleans.
Now, we’re introducing it to communities nationwide. Once you’ve tasted it, the secret will be out: PJ’s serves the best specialty coffee in the category.
That’s a bold statement.
Now, we’re introducing it to communities nationwide. Once you’ve tasted it, the secret will be out: PJ’s serves the best specialty coffee in the category.
That’s a bold statement.
Products & Services
Phyllis Jordan opened the first PJ's outlet on Maple Street, in the
University area of New Orleans, in September 1978. The first PJ’s
quickly became a local favorite for its fresh brewed coffee and tea,
fresh pastries and desserts, and its relaxed atmosphere.
Phyllis quickly decided that in order to make a truly great cup of coffee, one that met her approval as both a coffee buyer and a coffee lover, she needed to control the roasting process – a move that made all the difference.
That difference is revealed in the consistent quality of all of PJ’s flavors, cup after cup.
The first PJ’s franchised location was opened in Mandeville, LA, in 1989. Since then, PJ’s has become a favorite in a city known for its decadence and discriminating palates. Fine food and drink are a way of life in New Orleans, and PJ’s has earned a place at the top.
For two years in a row now, PJ’s has been voted the Best Coffee House in New Orleans. A feat not reached by any of the Seattle companies. That should tell you something – PJ’s roasts, blends, brews, and serves Simply the Best Coffee.
Phyllis quickly decided that in order to make a truly great cup of coffee, one that met her approval as both a coffee buyer and a coffee lover, she needed to control the roasting process – a move that made all the difference.
That difference is revealed in the consistent quality of all of PJ’s flavors, cup after cup.
The first PJ’s franchised location was opened in Mandeville, LA, in 1989. Since then, PJ’s has become a favorite in a city known for its decadence and discriminating palates. Fine food and drink are a way of life in New Orleans, and PJ’s has earned a place at the top.
For two years in a row now, PJ’s has been voted the Best Coffee House in New Orleans. A feat not reached by any of the Seattle companies. That should tell you something – PJ’s roasts, blends, brews, and serves Simply the Best Coffee.
Training & Support
Our success is based on three fundamental achievements. Selecting the
best beans. Roasting our beans according to some very distinct coffee
profiles. Serving those finely roasted beans under the exact conditions
our founder, Phyllis Jordan, developed some 27 years ago. As a franchise
partner, we will ask you to be as attentive and rigorous about the serving
as we are about the selecting and roasting.Training
We provide comprehensive training before and during your grand opening and we provide ongoing training and education in many forms long after you’ve served your first espresso. Our Passion is coffee and we serve PJ’s with uncompromising pride and enthusiasm. You will too.
Systems and Controls
Processes and procedures go a long way to making things run smoothly. We provide you with tools, training, and context to help you measure it so you can manage it.
Real Estate
We share real estate resources with our portfolio of complementary concepts. Because we represent a wide range of concepts, each with its own demographics, store footprints, and flexible design requirements, landlords call us first – we bring energy and flexibility to their developments. That translates to superior locations for our franchise partners.
Marketing and PR
Current category leaders built their brands through an aggressive PR and in-store marketing effort. Imagine what we can accomplish taking a progressive and bold approach to promoting something even the category leader doesn’t have…Simply the Best Coffee.
Why PJ's Coffee?
PJ’s Coffee was founded 27 years ago in New Orleans, one
of the most recognized destinations in the world for its food,
drink, and entertainment – a haven for indulgence. To succeed
in such an atmosphere you’ve got to be better than good.
We didn’t just succeed - we thrived. We’ve built a strong brand in a city of brands. Now we’re ready to share.
How did we do it? With the best product in the category. PJ’s Coffee Company sets the standard for selecting, roasting and brewing coffee.
For 25 years, we have selfishly kept to New Orleans. Selfish no more, we invite the world to indulge in the most satisfying cup of coffee you will ever experience. PJ's Coffee. Simply the best coffee.
We didn’t just succeed - we thrived. We’ve built a strong brand in a city of brands. Now we’re ready to share.
How did we do it? With the best product in the category. PJ’s Coffee Company sets the standard for selecting, roasting and brewing coffee.
- In order to make simply the best coffee, we own the bean selection process and we own the roasting process. Without it, a coffee company loses control of two of the three foundational stages of developing a premium cup of coffee.
- PJ’s uses a “medium roast strategy” (vs. the “well done” strategy of our Northwest counterparts). This means that we have confidence in our beans. It means that we KNOW our beans are quality – no need to burn them.
- Small batch size – controlled quality. Roasting the country’s best beans is a delicate process. We take it seriously.
- Quality beans, unequaled richness. The best coffee comes from beans that are carefully chosen, still green, properly handled to minimize damage. Sounds overprotective, but the results can be tasted.
For 25 years, we have selfishly kept to New Orleans. Selfish no more, we invite the world to indulge in the most satisfying cup of coffee you will ever experience. PJ's Coffee. Simply the best coffee.
Are You a Good Fit for PJ's Coffee?
PJ's offers single unit franchises and multi-unit development
agreements in the south, southeast, and southwest regions.
In some metropolitan areas, depending on the location available,
we are also broadening the franchise opportunity to include
a wine bar concept.
While small business experience is helpful, it is not required. You will receive step-by-step training at PJ's headquarters in the important aspects of operating your business. What is required is Passion for both coffee and customer service.
You are not required to run your store, however, the most successful stores are those operated by the owner(s) or a seasoned retail manager.
While small business experience is helpful, it is not required. You will receive step-by-step training at PJ's headquarters in the important aspects of operating your business. What is required is Passion for both coffee and customer service.
You are not required to run your store, however, the most successful stores are those operated by the owner(s) or a seasoned retail manager.
