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A franchise fee and royalty payment (usually a percentage of what you have made) are often small potatoes compared to the ‘tuition’ charged by the ‘School of Hard Knocks’. Franchises charge a fee for a reason: they went through the pains of developing products, systems, and a brand image to be successful.

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Perkins Restaurant & Bakery

Business Type

Franchise

Initial Investment

$500,000

Required Net Worth

$1,500,000

Number of Units

481

In Business Since

1958

Overview

From the beginning in 1958 when Matt and Ivan Perkins opened their first Perkins Pancake House in Cincinnati, Ohio, Perkins Restaurant & Bakeries have been about value, quality and traditional food at affordable prices.

For our guests, "Perkins" has always meant comfortable, family-oriented restaurants. For our franchise owners, "Perkins" represents a great opportunity to grow and prosper.

Although the company's basic tenets have not changed, the way we approach the marketplace has. In 1985, when Donald N. Smith organized a holding company now called The Restaurant Company ("TRC") to purchase the Perkins system from the Holiday Inn Corporation, he foresaw a shift in the marketplace. It was time for a well-managed, mid-priced, full-service restaurant chain. It was time for a new level of competitive thinking.

Today, the average first year sales of a Perkins Restaurant & Bakery is almost twice the 1985 system average. Our package of franchise benefits and services is one of the most comprehensive in the industry. Today, more than ever, value is the operative word. Customers find it on the Perkins menu. Franchisees find it in the Perkins brand.

Products & Services

Perkins has been serving up delicious meals and catering to the needs of discerning consumers for over forty years. With its roots tracing back to 1958 with the opening of a single Pancake House in Ohio, the Perkins Restaurant and Bakery chain now expands far beyond its breakfast heritage.

The menu of Perkins today offers consumers a comprehensive breakfast, lunch and dinner selection ranging from the traditional to the innovative. In addition, Perkins has created a competitive point of difference in the marketplace, as well as an added bonus for its guests, through the introduction of in-house bake shoppes where customers can either order or take out a wide array of delectable, freshly baked muffins, pies and cookies.

High quality food, sparkling clean restaurants, personalized service and unsurpassed value ... come on in and join us for a memorable dining experience... with nearly 500 locations in 35 states, we look forward to having the opportunity to serve you soon!

Training & Support

Training
Central to the Perkins operation is a comprehensive and continually evolving training system. All aspects of the program incorporate state of the art, relevant, easy to use materials designed to facilitate self-teaching whenever possible and to gain maximum guest impact from time spent on training. We provide training materials for everyone from the general manager to the dishwasher. We also have special training opportunities for multi-unit franchisees.

Marketing
Combining the best of both worlds, we offer national profile creative expertise balanced with a comprehensive network of in-field marketing support that is unmatched in companies our size. The national team creates high impact advertising for television, radio, in-restaurant and direct mail. In the local market, every franchisee is assigned a field representative to provide personal marketing attention, and franchisees participate in local marketing decisions on a one-store, one-vote basis.

Operations & Quality Assurance
Every franchisee has access to a personal operations consultant, a person assigned to help get the most out of daily operations. This consultant has a proven multi-unit track record and works for you as a liaison between all support departments. Our Quality Assurance program is a learning and development experience for the franchisees and their operators.

Why Perkins Restaurant & Bakery?

Research & Development
Simultaneously focusing on culinary creativity and the realities of chain restaurant operations, our R&D Department formulates upscale recipes that don't require "chefs" to prepare them. These recipes give Perkins restaurants a competitive edge while maintaining a solid operational base.

Technology
These days, you can't run a great restaurant without sophisticated computer software. In addition to our Menu Select program that helps customize daily specials to enhance variety and guest satisfaction in our restaurants, Perkins franchisees share in the benefits of PRISM Management Software, a computer package used by all Perkins restaurants. This software provides administrative conveniences from labor scheduling and management to simplified purchasing and inventory control.

Foxtail Foods®
Foxtail Foods, our integrated manufacturing division, ensures availability, exclusivity, quality and price on bakery products. We have expanded its capabilities to provide our restaurants with the premium pies, pancake flour, syrups, muffin batter and cookie dough that make a Perkins bakery so enticing. Through Foxtail Foods, we can offer simplicity of preparation and consistency of quality.

Perkins Promise®
The Perkins Promise® is our guarantee of 100 percent guest satisfaction. Going far beyond any advertising slogan, this Promise is part of a quality improvement system that involves regular employee quality circles, franchisee meetings, advisory councils and several quality monitoring processes. This system gives franchisees and their employees the power to satisfy unhappy guests on the spot.

Sound Business for Today and Tomorrow
For Perkins Restaurants, today's picture is bright and the long-term outlook even better. Appropriately, the investment required for participation is significant. The key question, of course, is whether the investment is justified by the expected return.

We believe it is when the new Perkins Restaurant is well located, well tailored to its market and well managed.

There are many variables beyond the basic concept that can affect specific sites. We cannot guarantee, promise, project or imply that if you buy a Perkins franchise it will meet a specific earnings objective. We can, however, share with you some information that will help you make your own projections about what return you might expect from an investment in a Perkins franchise.

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