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Business Type
FranchiseTotal Investment
$2,000,000 to $3,250,000Required Net Worth
$2,000,000Number of Units
95In Business Since
1971* For Current Info See:
Franchise Disclosure Document
Overview
The Keg Steakhouse & Bar is the undisputed
Steakhouse leader in Canada, with an ever-growing presence in the
United States. Founded in 1971, The Keg has a focus on high-quality
steaks, and a casual yet contemporary dining experience.
As part of our dynamic team, our franchisees have
complete operational support, including extensive training,
advertising/marketing, and central purchasing. You'll be able to focus
on your day-to-day business knowing that there is a team of expert
professionals on your side.
Products & Services
In 1971, Vancouver entrepreneur George Tidball
founded The Keg Steakhouse & Bar in North Vancouver, Canada. From
the beginning, the unique concept of combining great food, superior
service, and a comfortable atmosphere proved enormously successful.
This winning formula allowed The Keg Steakhouse & Bar to grow
quickly into new Canadian and US markets, which today total more than
90 locations across North America.
David Aisenstat, Vancouver restaurateur and
businessman, purchased The Keg Steakhouse & Bar legacy in 1997.
Today, he lends his vast hospitality experience as The Keg’s President.
Focused, experienced, passionate and dedicated, Mr. Aisenstat leads The
Keg as it enjoys a level of success unprecedented in the company's
history.
Training & Support
Training for you and your staff is thorough. We will train your
management team and key staff at one of the corporate locations. We
will send a hands-on support opening team to assist in training your
staff. Besides travel, accommodation and meals, additional costs for
the opening team are minimal. You can open your restaurant with the
confidence and knowledge that you have received adequate training to do
things The Keg way, with a support system and people to help you.Our franchise organization is designed to provide you with the tools and support you need to make your restaurant the first choice for people who love steak. The support begins before you open your restaurant with a development team who will assist in creating The Keg environment, followed by a training team to train your management and staff on how to provide your guests with The Keg experience. Once your restaurant is open, follow up support will be provided to insure that The Keg systems and specifications are in place. Ongoing support will be provided with respect to accounting, marketing, menu development, and human resources.
Are You a Good Fit for The Keg Steakhouse and Bar?
You have successfully run a
business the size and scope of The Keg. Although restaurant experience
is preferred, your excellent management skills can be adapted through
The Keg's training programs. You have a thorough knowledge of the
market in which you wish to open your franchise. It is preferable that
you have lived in the city, as well as know the business and cultural
climate. Please note that a population base of approximately 100,000
people in Canada or 225,000 in the United States is required for us to
consider a new location. You need to have sufficient unencumbered
capital. Although the amount will vary from location to location
depending on the specific business, your combined net worth should be a
minimum of $2 million. You have a desire to be a part of a successful
franchise group. If you are interested in a territory or multiple
restaurants, the following additional criteria must be in place: a. A
development agreement which will specify the number of sites and the
time period in which they must be built. b. The financial ability to
operate more than one restaurant. c. The management capability and
personnel to operate the desired number of restaurants in the territory
or multiple restaurants. You will be required to submit a proposal
detailing all aspects of your business plan and management, shareholder
and operating structures.
Your plan must include:- A projected operating statement of revenue and expenses;
- A financial plan for construction of your restaurant, including a rough timetable for completion;
- A personal employment history and business history of all proposed shareholders and operating managers;
- Details on your proposed operating management team.
Your initial investment to acquire a license to operate a Keg franchise is $50,000. For this initial investment, you will receive your initial training, support, development assistance and operating manuals necessary to start up the restaurant. Your total investment will vary from project to project, but an estimated range is from $2,000,000 to $3,250,000. The following are key factors that will determine the amount:
- a conversion of an existing restaurant versus building from the ground up
- the cost of development and construction in your particular market
- the local and general economy
- the efficiency of your project manager
