If you’ve had your eye on franchise opportunities but thought that this isn’t the best economic climate to open a new business, there are a few facts that you should know. The opportunities presented by franchises are not shrinking with the rest of the economy. In fact, it’s a great economic climate for opening a franchise business.
Economy Recovering, But Still Slow
While there are many signs of an economic recovery, the process has been slow. This has left a lot of people out of work and looking for a better opportunity. Franchise opportunities mean a chance for unemployed people with the right experience to start a business that doesn’t have the risk of a new and untested business opportunity. It also allows them to work within a business that will never lay them off.
The slow economy also means that there are plenty of qualified people out there waiting to be hired. According to the Franchise Business Economic Outlook, franchise opportunities have created 18 million of those hard-to-find jobs, and they are on track to create 36,000 more in the near future. It’s the perfect time to be in a hiring position, and you’ll have no shortage of applicants.
Less Competition Equals More Profit
The economy has been tough for a couple of years now, and that has taken its toll on a number of businesses. New businesses without a franchise model have been hit particularly hard. Introducing brand new concepts may not be what people are willing to spend their money on right now. This has meant business closings, and those closings mean less competition for franchise owners.
When you go with a trusted name in the marketplace, your business has the advantage of being trusted by those who are being more careful with their money. Franchise opportunities allow you to begin with an established brand name behind you, instilling confidence in buyers. When there are fewer businesses around and money is tighter than before, customers will be more likely to go with that familiar brand. Even in a tough economy there are items that customers need and want, and you’ll be there to provide them.
Starting Out Strong
In this economy, opening a non-franchise business is a risky prospect. With money tight among some demographics, you don’t have time to spend any time floundering as you struggle to find a way to be profitable. Franchise opportunities come with the business plan and training that a new business owner needs to cut out that floundering period and to make the business profitable more quickly.
Training in how to run your specific business means a business that is run efficiently. It allows you to find out right away how to tap the profitable markets in the area. You find out all of those profit secrets that it takes some business owners years to discover. And, as a franchise, your business has a far higher chance of success over non-franchise businesses. No matter what the economy does, your tested and established business brand has every chance of being a success.