Bad Ass Coffee of Hawaii

This coffee franchise concept blends authentic Hawaiian culture with a specialty café experience, anchored by premium 100% Kona and other Hawaiian-sourced coffees. The brand differentiates itself through its bold identity, high-quality beverage and food menus, and immersive island-themed store environments designed to engage all five senses. Locations serve a broad menu including blended drinks, teas, food items, and international premium coffees alongside Hawaiian varieties.

The franchise model is supported by a strong development pipeline, with 100+ additional shops in various stages of development as of 2024. Franchisees benefit from comprehensive operational and marketing support, including a 2% national marketing contribution and 5% royalty structure.

The brand targets entrepreneurs seeking a differentiated concept in the competitive coffee segment, appealing to both everyday coffee drinkers and tourists in destination markets. Owned by Royal Aloha Franchise Company, LLC, the system has undergone a significant brand revitalization under new ownership.