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 | Brixx Wood Fired PizzaThe Carolina's Best Wood Fired Pizza |
Business Type
FranchiseMin Liquid Capital
$570,500 to $829,500* For Current Info See:
Franchise Disclosure Document
Overview
Making Pizza
A Bit More Upper Crust
Pizza has been a people-pleaser for generations. But today, more consumers are increasingly focused on fresher, healthier ingredients with more unique flavors. Their sophisticated tastes want everything from roma tomatoes to roasted red peppers and goat cheese to gouda. At the same time, pizza-loving kids won’t consider anything other than cheese or pepperoni. Brixx Wood Fired Pizza appeals to them all. Even those with a taste for something other than pizza.
The beauty of Brixx is that it offers what both customers and owners want most. Diners enjoy great variety without being overwhelmed by choices; owners and balance sheets benefit from a manageable menu, cross-use of ingredients and streamlined operations.
Before the first Brixx opened in 1998 in Charlotte, NC’s historic Dilworth neighborhood, its three operating partners looked at the potential of pizza and started thinking outside the box. What if we baked it in a West-Coast style wood-fired brick oven? What if we added chef-caliber toppings, highly original salads and sandwiches? What if we made all pizzas 10-inches, so everyone could get exactly what they wanted instead of having to agree on toppings. What if we offered beer lovers an array of specialty brews on tap, and let wine drinkers find a new favorite with more fine wines by the glass?
Although the Brixx partners came from a fine dining background, they wanted to forego the tablecloths, precision place settings, reservations, stuffy ambience and operational complexity of higher-end restaurant concepts.
Pizza has been a people-pleaser for generations. But today, more consumers are increasingly focused on fresher, healthier ingredients with more unique flavors. Their sophisticated tastes want everything from roma tomatoes to roasted red peppers and goat cheese to gouda. At the same time, pizza-loving kids won’t consider anything other than cheese or pepperoni. Brixx Wood Fired Pizza appeals to them all. Even those with a taste for something other than pizza.
The beauty of Brixx is that it offers what both customers and owners want most. Diners enjoy great variety without being overwhelmed by choices; owners and balance sheets benefit from a manageable menu, cross-use of ingredients and streamlined operations.
Before the first Brixx opened in 1998 in Charlotte, NC’s historic Dilworth neighborhood, its three operating partners looked at the potential of pizza and started thinking outside the box. What if we baked it in a West-Coast style wood-fired brick oven? What if we added chef-caliber toppings, highly original salads and sandwiches? What if we made all pizzas 10-inches, so everyone could get exactly what they wanted instead of having to agree on toppings. What if we offered beer lovers an array of specialty brews on tap, and let wine drinkers find a new favorite with more fine wines by the glass?
Although the Brixx partners came from a fine dining background, they wanted to forego the tablecloths, precision place settings, reservations, stuffy ambience and operational complexity of higher-end restaurant concepts.
Products & Services
A Hand-Crafted Menu
Today, Brixx has cemented its concept, capitalizing on its reputation for serving the Carolinas’ best wood-fired pizza, plus a selection of signature sandwiches, pastas, salads and desserts. Our menu has been consistently successful in a wide variety of locations, from freestanding stores in historic cityscape neighborhoods and college towns to end-cap units in the Main Street-style retail configurations of the New South’s hot new suburban “villages.”
So what’s hot at Brixx Wood-Fired Pizza?
Starters
Our signature Spinach and Artichoke Dip served warm with garlic crostini. Wood-fired Pita Chips come served with three types of hummus. And Gianni’s Homemade Soup rounds out our simply satisfying selection.
Salads
From the signature Brixx Salad to Blackened Chicken Caesar and Salmon Spinach Salad, we use fresh local greens and pizzazz ingredients such as pine nuts, feta, crumbled goat cheese, and freshly shaved parmesan.
Wood-Fired Pizza
Roma tomatoes. Fresh whole milk mozzarella. Basil and fresh oregano. Calamata olives. Goat cheese. Artichoke hearts. Roasted garlic. Wood-roasted shitake mushrooms. Our 16 pizza choices combine the fi nest, freshest ingredients for maximum taste. And any one of them can be adapted as a “veggie” pizza with soy-based, non-dairy cheese so it’s lactoseand animal fat-free.
Pasta
Our four pasta dishes are simply spectacular: Pasta Pomodoro, Roasted Chicken Penne, Shrimp Carbonara, and Penne with Italian Sausage and Sweet Peppers.
Desserts
Our Tiramisu is made fresh daily with espressosoaked ladyfingers, sweet creamy marscapone cheese and shaved bittersweet chocolate. We also do ice cream, as well as what more pretentious establishments would call “dessert du jour.”
Beer and Wine
We offer 14 wines by the glass and 24 great beers on tap. Our reputation for serving a wide selection of microbrews and wines is known far and wide.
Events & Promotions
At Brixx Wood Fired Pizza, we know the heartbeat of any business is loyal customers. So we offer you creative ways to encourage people who try Brixx once to come back time and time again. We also recommend you commit to the kind of community involvement that helps make the Brixx brand memorable. There’s no doubt that people support businesses that back the groups and causes closest to their hearts. Win Free Brixx Pizza for a Year!
When customers sign up for Brixx e-mail updates, they could win two pizzas per month for a whole year! Plus they’re the first to know about special events and special offers at Brixx.
Free Dinner Card
Offer the Brixx Take-Away Dinner Card to start customers earning their way to a FREE DINNER!
Free Lunch Card
More punches = free lunches!
Brixx Gift Cards
Yet another way to optimize every customer relationship.
M.B.A.
Customers enroll and begin studying for their M.B.A... Master of Beer Appreciation, that is. The rewarding curriculum allows them to sample all 24 beers on tap at Brixx and come to monthly “study sessions,” focused on food and drink specials plus beer tastings.
Let the Kids be the Cooks!
On Sundays, kids 3-12 are welcome to tie on an apron and design their own Brixx Creation Pizza, with our selection of fresh toppings.
Brixx Bucks for Education
Local schools, churches and clubs can raise money through the Brixx Bucks for Education program.
FUN-raising
Each year, the Hit The Brixx 10k/5k, Run/Walk raises thousands of dollars for Kids Path,® a program of Hospice at Charlotte. Brixx also supports healthy lifestyles through “Girls on the Run” and local YMCA programs.
Today, Brixx has cemented its concept, capitalizing on its reputation for serving the Carolinas’ best wood-fired pizza, plus a selection of signature sandwiches, pastas, salads and desserts. Our menu has been consistently successful in a wide variety of locations, from freestanding stores in historic cityscape neighborhoods and college towns to end-cap units in the Main Street-style retail configurations of the New South’s hot new suburban “villages.”
So what’s hot at Brixx Wood-Fired Pizza?
Starters
Our signature Spinach and Artichoke Dip served warm with garlic crostini. Wood-fired Pita Chips come served with three types of hummus. And Gianni’s Homemade Soup rounds out our simply satisfying selection.
Salads
From the signature Brixx Salad to Blackened Chicken Caesar and Salmon Spinach Salad, we use fresh local greens and pizzazz ingredients such as pine nuts, feta, crumbled goat cheese, and freshly shaved parmesan.
Wood-Fired Pizza
Roma tomatoes. Fresh whole milk mozzarella. Basil and fresh oregano. Calamata olives. Goat cheese. Artichoke hearts. Roasted garlic. Wood-roasted shitake mushrooms. Our 16 pizza choices combine the fi nest, freshest ingredients for maximum taste. And any one of them can be adapted as a “veggie” pizza with soy-based, non-dairy cheese so it’s lactoseand animal fat-free.
Pasta
Our four pasta dishes are simply spectacular: Pasta Pomodoro, Roasted Chicken Penne, Shrimp Carbonara, and Penne with Italian Sausage and Sweet Peppers.
Desserts
Our Tiramisu is made fresh daily with espressosoaked ladyfingers, sweet creamy marscapone cheese and shaved bittersweet chocolate. We also do ice cream, as well as what more pretentious establishments would call “dessert du jour.”
Beer and Wine
We offer 14 wines by the glass and 24 great beers on tap. Our reputation for serving a wide selection of microbrews and wines is known far and wide.
Events & Promotions
At Brixx Wood Fired Pizza, we know the heartbeat of any business is loyal customers. So we offer you creative ways to encourage people who try Brixx once to come back time and time again. We also recommend you commit to the kind of community involvement that helps make the Brixx brand memorable. There’s no doubt that people support businesses that back the groups and causes closest to their hearts. Win Free Brixx Pizza for a Year!
When customers sign up for Brixx e-mail updates, they could win two pizzas per month for a whole year! Plus they’re the first to know about special events and special offers at Brixx.
Free Dinner Card
Offer the Brixx Take-Away Dinner Card to start customers earning their way to a FREE DINNER!
Free Lunch Card
More punches = free lunches!
Brixx Gift Cards
Yet another way to optimize every customer relationship.
M.B.A.
Customers enroll and begin studying for their M.B.A... Master of Beer Appreciation, that is. The rewarding curriculum allows them to sample all 24 beers on tap at Brixx and come to monthly “study sessions,” focused on food and drink specials plus beer tastings.
Let the Kids be the Cooks!
On Sundays, kids 3-12 are welcome to tie on an apron and design their own Brixx Creation Pizza, with our selection of fresh toppings.
Brixx Bucks for Education
Local schools, churches and clubs can raise money through the Brixx Bucks for Education program.
FUN-raising
Each year, the Hit The Brixx 10k/5k, Run/Walk raises thousands of dollars for Kids Path,® a program of Hospice at Charlotte. Brixx also supports healthy lifestyles through “Girls on the Run” and local YMCA programs.
Training & Support
Training & SupportWe demonstrate our commitment to the success of our franchise owners every day of every year. When you align yourself with the Brixx brand, your success is ensured through extensive guidance, training and support.
Startup Support
- Seasoned, comprehensive guidance to get you up and running
- Package of startup materials
- Design, architectural and décor assistance
- Help in staging a successful Grand Opening
- On-site training at opening
- Continual access to resources at training and support center
A-Z Training
- Comprehensive training
- Refresher training
- Field training
- Sales and marketing training
- Administration and reporting training
Sales and Marketing
- Brand guide and on-line tool kit for fully realizing the power of the Brixx brand
- Promotional strategies
- Website customized for your location
- Library of promotional materials, including ads, direct mailers, fl yers, radio and television commercials and more
- Marketing, advertising and public relations guidance
- Promotion through corporate website
- Benefit of system-wide contests and promotions
Exclusive territory
- Participation in system-wide events
- Negotiated rates and terms for products and services
- Use of confi dential operations manual Ongoing Support
- Scheduled visits from fi eld representatives
- Direct phone support from home offi ce
- Newsletter and updates
- System-wide meetings and conferences tailored to your needs
Events & Promotions
At Brixx Wood Fired Pizza, we know the heartbeat of any business is loyal customers. So we offer you creative ways to encourage people who try Brixx once to come back time and time again. We also recommend you commit to the kind of community involvement that helps make the Brixx brand memorable. There’s no doubt that people support businesses that back the groups and causes closest to their hearts.Guide and on-line tool kit for fully realizing the power of the Brixx brand.
- Promotional strategies
- Website customized for your location
- Library of promotional materials, including ads, direct mailers, fl yers, radio and television commercials and more
- Marketing, advertising and public relations guidance
- Promott of system-wide contests and promotions
Why Brixx Wood Fired Pizza?
A Time-Tested Palate Pleaser
Food trends come and go, but pizza perseveres. Industry statistics and trending information prove that pizza-based dining concepts will have continual appeal far into the future. Today, pizza is one of the largest slices of the restaurant industry, valued at about $40 billion a year. Each year the average American consumes 46 pieces of pizza — 23 pounds of it.* Think of it this way: America eats about 100 acres of pizza daily. And yet, there’s another pervasive trend at work in the industry. The world’s largest economy is American women, a group of consumers who are more and more focused on health and lifestyles. When the kids want pizza, mom wants the freshest, healthiest pizza she can get, not to mention pine nuts, roasted red peppers and salmon on her own fresh mixed-greens salad.
Recent findings by the National Restaurant Association’s Restaurant Industry Forecast indicate that the pizza industry is gaining sales and locations. According to NPD Crest, traffic in quick-serve pizza has been flat, but traffic in the Casual Dining Pizza Category has grown by 5 percent.
With dine-in, take-out and catering sales, Brixx Wood Fired Pizza makes the most of relationships with customers at all stages of their lives. Moral of the story for entrepreneurial franchisees? Forego trendy concepts in favor of the timelessly appealing taste of pizza made fresher, healthier and more interesting!
Ready. Set. Grow.
There’s just no topping the franchising opportunity Brixx Wood Fired Pizza offers energetic entrepreneurs. In addition to the expertise and unlimited enthusiasm for our highly profitable concept, you enjoy a host of advantages, including:
Food trends come and go, but pizza perseveres. Industry statistics and trending information prove that pizza-based dining concepts will have continual appeal far into the future. Today, pizza is one of the largest slices of the restaurant industry, valued at about $40 billion a year. Each year the average American consumes 46 pieces of pizza — 23 pounds of it.* Think of it this way: America eats about 100 acres of pizza daily. And yet, there’s another pervasive trend at work in the industry. The world’s largest economy is American women, a group of consumers who are more and more focused on health and lifestyles. When the kids want pizza, mom wants the freshest, healthiest pizza she can get, not to mention pine nuts, roasted red peppers and salmon on her own fresh mixed-greens salad.
Recent findings by the National Restaurant Association’s Restaurant Industry Forecast indicate that the pizza industry is gaining sales and locations. According to NPD Crest, traffic in quick-serve pizza has been flat, but traffic in the Casual Dining Pizza Category has grown by 5 percent.
With dine-in, take-out and catering sales, Brixx Wood Fired Pizza makes the most of relationships with customers at all stages of their lives. Moral of the story for entrepreneurial franchisees? Forego trendy concepts in favor of the timelessly appealing taste of pizza made fresher, healthier and more interesting!
Ready. Set. Grow.
There’s just no topping the franchising opportunity Brixx Wood Fired Pizza offers energetic entrepreneurs. In addition to the expertise and unlimited enthusiasm for our highly profitable concept, you enjoy a host of advantages, including:
- Broad market appeal
- A concept validated by long-term success and industry trends
- Strong sales-to-investment ratios
- High sales per square foot
- High gross profi t
- Streamlined operations created by a manageable menu
- Effi ciency in everything from cross-use of ingredients to minimized glassware
- Ability to run with excellent labor costs
- Hiring benefi ts of a work environment free from hot grills and greasy fryers
- Quality of life for managers who can run the concept with attractive workweeks
- Choice territories for early adopters
