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 | Choice Hotels InternationalFriendly. Value. Choice Hotels. |
Business Type
FranchiseNumber of Units
5,003In Business Since
1934* For Current Info See:
Franchise Disclosure Document
Overview
Choice Hotels International is one of the largest and most
successful lodging franchisors in the world. Built on the foundation of
the venerable Quality Inn® brand a pioneer in consistent mid-priced
lodging, Choice Hotels® today is the worldwide franchisor of Cambria
SuitesTM, Comfort Inn®, Comfort Suites®,
Quality®, Sleep Inn®, Clarion®, MainStay Suites®, Suburban Extended
Stay Hotel®, Econo Lodge®, and Rodeway Inn® brand hotels. Publicly
traded since 1996 (NYSE:CHH), Choice Hotels continues to lead the
lodging industry as an innovative and growing company.
Products & Services
- Investor Information - Visit our on-line investor information center for the latest financial news, stock information, corporate governance, Annual Reports and more.
- Community Involvement - From employees helping in their local communities, to national initiatives in support of the travel industry, Choice Hotels supports community and charitable organizations in its many locations through the Choice Hotels International Foundation.
- Diversity Initiatives - Choice Hotels is committed to diversity initiatives throughout all levels of the organization; from Board oversight, to supplier diversity and minority ownership incentives, Choice Hotels embraces a culture of diversity.
- A History of Innovation - From a small chain of roadside hotels in the 1930's to one of the world's largest hotel franchisors, today our company is built on a proud history of industry firsts and innovations.
- Our Brands - Explore the brands of Choice Hotels. With over 5,000 hotels open and under development in different segments of the industry, we offer a choice for all consumers.
- Strategic Plan - Choice Hotels' associates around the world are focused on the mission, the passion and the vision that guide our business focus.
- Worldwide Offices and General Information - Choice Hotels operates sales, development and corporate offices around the world.
Training & Support
We provide a wide array of exceptional education and training opportunities for you and your staff during the start up process and throughout the life of your franchise, both at your property and at the Learning Center, Choice's corporate training facility in Silver Spring, MD.An intense five day program that covers the essentials, including Human Resources, Front Desk Management, Risk Management, Maintenance Operations, Housekeeping Operations, Financial Management, and Sales and Marketing. Plus, instruction on Choice's Property Management Systems, Reservations Systems and ChoiceCentral are available. At the end of the week, each candidate will test for either the CHA or CLM.
A Brand Performance Consultant is assigned to your hotel as your primary support to help maximize revenues. They guide you through the opening process, offer ongoing assistance in operations and marketing to make you access the full spectrum of Choice resources, and monitor quality assurance standards for your brand.
ChoiceCentral.com is a full featured intranet site that hosts most of Choice's internal Web-based applications, such as Rates and Inventory, Invoice Review, User Admin, Property Info Manager, Webmail, automatic travel agent commissions, etc. Content is available in four languages. It's also a web portal providing access to training and management resources, static and dynamically generated statistical reports, including the sources of Business Report, to help you analyze demand for your property.
Why Choice Hotels International?
Our strategy is to use national, multi-brand advertising campaigns and promotions in order to make the biggest impact with our advertising budget, to attract new guests and reinforce the positive perceptions of current customers. Each year, we develop a number of special promotions backed by TV, radio, billboards, print, online and collateral material designed to reinforce Choice Hotels image in the marketplace and to increase advance reservations throughout all our hotels. And...by choosing the kind of media buys that put our brands out there on the most popular and respected events of the day-like international and U.S. sporting events-we continue to reach our customers where it gets the most impact.
