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 | City Wok |
Business Type
FranchiseTotal Investment
$243,350 to $568,500Number of Units
34In Business Since
1990* For Current Info See:
Franchise Disclosure Document
Overview
In partnership with experienced multi-unit franchisees, City Wok
plans to develop 200 units over the next two years. It’s winning format
is proof that a neighborhood Chinese restaurant can be very profitable
when excellent food is combined with an award-winning design.
Restaurant Hospitality recognized City Wok as “personifying the future of fast casual dining...” citing its commitment to serving traditional yet innovative food in a customer-friendly environment.
Stuart Davis opened his first City Wok in 1990, working extensively with Hing Fan Chan, an executive chef trained in Kowloon, China. While other restaurants may water down, Americanize or over-expand their menus to appeal to the masses, Davis created the City Wok concept from his desire to deliver authentic Chinese dishes in a style that appeals to Americans.
Restaurant Hospitality recognized City Wok as “personifying the future of fast casual dining...” citing its commitment to serving traditional yet innovative food in a customer-friendly environment.
Stuart Davis opened his first City Wok in 1990, working extensively with Hing Fan Chan, an executive chef trained in Kowloon, China. While other restaurants may water down, Americanize or over-expand their menus to appeal to the masses, Davis created the City Wok concept from his desire to deliver authentic Chinese dishes in a style that appeals to Americans.
Products & Services
We create each dish, made to order, in
our exciting, contemporary exhibition kitchens, and get ready to
experience flavors that rock! Our famous half-orders, called a
"marketing stroke bordering on the inspired" by the L.A. Times, are perfect for sharing or sampling a variety of dishes.
Feel Like Takeout?
Take-out orders get the same care as the dishes we serve in-house. We use state-of-the-art packaging to keep your order hot and fresh.
Feeding a Crowd?
Let us bring the City Wok Experience to you! Our friendly and professional team can deliver a variety of entrees, appetizers and affordable party trays. Not available in all locations.
Feel Like Takeout?
Take-out orders get the same care as the dishes we serve in-house. We use state-of-the-art packaging to keep your order hot and fresh.
Feeding a Crowd?
Let us bring the City Wok Experience to you! Our friendly and professional team can deliver a variety of entrees, appetizers and affordable party trays. Not available in all locations.
Training & Support
At City Wok, the success of our franchisees is our
number one priority. We strive to provide our restaurant owners with
the systems and resources needed to run a successful business.Below is a broad list of several of the support services you can expect as a City Wok Franchisee.
- Construction / Design
- Franchise Business Consultants
- Information Technology
- Management Training
- Marketing / Advertising
- On-Site Restaurant Opening Support
- Operations Services
- Purchasing & Distribution
- Real Estate / Site Selection
- Research & Development
Why City Wok?
Davis utilized the expertise of Bill Main & Associates
to help brand City Wok. A menu featuring ever-popular half orders and
state-of-the-art packaging help the concept stand out from the
competition. And City Wok’s direct mail, e-mail marketing, and strong
four walls marketing tactics keep the irresistible food top-of-mind
with customers.
City Wok serves the best tasting, most authentic Chinese cuisine cooked to Western standards using the highest quality ingredients. Carry-out and delivery sales are a healthy 40% on average, but City Wok devotees enjoy the restaurants’ pleasant decor and quality service, unusual in this segment.
City Wok has assembled a world-class team of operations, marketing, culinary and franchising experts to ensure the success of our restaurants.
City Wok serves the best tasting, most authentic Chinese cuisine cooked to Western standards using the highest quality ingredients. Carry-out and delivery sales are a healthy 40% on average, but City Wok devotees enjoy the restaurants’ pleasant decor and quality service, unusual in this segment.
City Wok has assembled a world-class team of operations, marketing, culinary and franchising experts to ensure the success of our restaurants.
Are You a Good Fit for City Wok?
Experience is needed, but not necessarily in foodservice. City Wok actively searches
for candidates with strong leadership skills in a high-energy
environment.
At least one owner or a designated manager must be involved in each store on a full-time basis, and must be responsible for the day-to-day operations and management.
City Wok is also seeking restaurateurs and entrepreneurs alike who are interested in developing at least 5 restaurants over time. To secure the rights to develop an additional trade area, the initial franchise fee for the first store ($30,000) and deposits for the four future stores ($10,000 x 4) are payable up front to the franchise system upon signing. This represents a total of $70,000 to reserve a market area that our real estate team estimates can support at least 5 City Wok restaurants.
At least one owner or a designated manager must be involved in each store on a full-time basis, and must be responsible for the day-to-day operations and management.
City Wok is also seeking restaurateurs and entrepreneurs alike who are interested in developing at least 5 restaurants over time. To secure the rights to develop an additional trade area, the initial franchise fee for the first store ($30,000) and deposits for the four future stores ($10,000 x 4) are payable up front to the franchise system upon signing. This represents a total of $70,000 to reserve a market area that our real estate team estimates can support at least 5 City Wok restaurants.
