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 | Desert Moon Fresh Mexican GrilleThe Fresh, Healthful Alternative to Fast Food |
Business Type
FranchiseTotal Investment
$250,000 to $575,000Number of Units
20In Business Since
1992* For Current Info See:
Franchise Disclosure Document
Overview
Desert Moon is the East Coast's original Fresh Mexican Grille
franchise. Desert Moon is "The Fresh, Healthful Alternative to Fast
Food" since 1992.
We don't measure our success by how well we SELL franchises, but rather HOW WELL OUR FRANCHISE RESTAURANTS PERFORM. Great unit economics, full training & support with fully protected territories.
The Desert Moon is providing consumers with the flavors, color & spirit of the southwest! Through its use of cool Southwestern colors, trademarked landscape designs, howling coyotes and desert cacti, there isn't a more distinctive "Fresh-Mexican" brand in the market. Indeed, driven by its chef-developed menu, there isn't a fast casual operation that delivers more flavors, more boldly than the Desert Moon!
Differentiating itself from its typical Mexican fast-food counterparts, Desert Moon menu offerings are a fusion of Fresh Mexican/Southwestern recipes. Prepared in our full view/open kitchen, our guests are offered a choice of Charbroiled Lean Steak, Skinless Chicken Breast, or Fire roasted vegetables any of which may be wrapped in a soft, warm, flour or whole wheat tortilla with a combination of high quality, made-from-scratch salsas, ranch beans, yellow rice, guacamole or fresh vegetables. The result is food that is unique in the fast casual venue, extremely flavorful and sought after by quality driven consumers. To compliment our food, some Desert Moon restaurants offer "signature" hand-shaken Margaritas and a selection of Mexican Beer.
We don't measure our success by how well we SELL franchises, but rather HOW WELL OUR FRANCHISE RESTAURANTS PERFORM. Great unit economics, full training & support with fully protected territories.
The Desert Moon is providing consumers with the flavors, color & spirit of the southwest! Through its use of cool Southwestern colors, trademarked landscape designs, howling coyotes and desert cacti, there isn't a more distinctive "Fresh-Mexican" brand in the market. Indeed, driven by its chef-developed menu, there isn't a fast casual operation that delivers more flavors, more boldly than the Desert Moon!
Differentiating itself from its typical Mexican fast-food counterparts, Desert Moon menu offerings are a fusion of Fresh Mexican/Southwestern recipes. Prepared in our full view/open kitchen, our guests are offered a choice of Charbroiled Lean Steak, Skinless Chicken Breast, or Fire roasted vegetables any of which may be wrapped in a soft, warm, flour or whole wheat tortilla with a combination of high quality, made-from-scratch salsas, ranch beans, yellow rice, guacamole or fresh vegetables. The result is food that is unique in the fast casual venue, extremely flavorful and sought after by quality driven consumers. To compliment our food, some Desert Moon restaurants offer "signature" hand-shaken Margaritas and a selection of Mexican Beer.
Products & Services
Southwestern/Fresh Mexican food has
evolved over hundreds of years. It has been molded by the influence of
the Pueblo Indians, who grew corn, beans and squash; the Spanish who
introduced tropical fruits, dairy and beef carried with them on their
long journeys; and the Anglos, who came down the Santa Fe Trail
bringing all of the cultural diversity of their forbears along with
them. Desert Moon Fresh Mexican Grille combines the ingredients and
recipes of these traditions with the food products and modern cooking
techniques of today. The result is a food that is expressive and full
of flavor; truly capturing the spirit of the Southwest...this is what
makes Desert Moon the Fresh, Healthful Alternative to Fast Food.
It's all about the food!!! Fresh ingredients, big flavor, made to order, zero trans fat, hi fiber, low fat with Gluten free and key Organic items. Our modified table service is set in a fun, fast casual environment that separates us from the competition. The most innovative approach and highest quality in Fast Casual today!
It's all about the food!!! Fresh ingredients, big flavor, made to order, zero trans fat, hi fiber, low fat with Gluten free and key Organic items. Our modified table service is set in a fun, fast casual environment that separates us from the competition. The most innovative approach and highest quality in Fast Casual today!
Training & Support
At Desert Moon, we are committed to the success of our franchisees.
We strive to provide our franchisees with the systems and resources
needed to run a successful business. Below is a list of just some of
the support services you can expect as a Desert Moon Franchisee.- Construction / Design
- Franchise Consultants
- Information Technology
- Management Training
- Marketing / Advertising
- New Store Opening Support
- Purchasing & Distribution
- Real Estate / Site Selection
- Research & Development
Why Desert Moon Fresh Mexican Grille?
Restaurant experience is not necessarily needed. Restaurant or hospitality experience is highly
desirable, but not a pre-requisite to become a Desert Moon Fresh
Mexican Grille franchisee. Desert Moon Fresh Mexican Grille is seeking
highly motivated, energetic, hard working operators with an unrelenting commitment to serving quality food and total customer satisfaction.
The initial investment for a single-unit will range from $226,500 to $571,500 depending on the type of unit, the size of the location, the geographical area and the overall cost of the real estate associated with a particular site.
The initial investment for a single-unit will range from $226,500 to $571,500 depending on the type of unit, the size of the location, the geographical area and the overall cost of the real estate associated with a particular site.
Are You a Good Fit for Desert Moon Fresh Mexican Grille?
The management team assembled by The Desert Moon ownership and its
Board of Directors is one of the strongest ever assembled for a company
of our current size. The team, with its diversified background contains
all the tools necessary to carry out the plan and meet all of its
objectives. Our management is a unique blend of “hands on” operating
talent from high quality full service restaurants such as Applebee’s,
Don Pablo’s Mexican Kitchen, Canyon Café Southwestern Grill with quick
serve companies such as Dunkin’ Donuts and Ranch *1 along with the
financial disciplines of Merrill Lynch, Lehman Brothers and KPMG Peat
Marwick, LLP. More importantly, they have individual records of
accomplishment and success in all the required disciplines.
The new management team took majority interest in Desert Moon approximately two years ago. The team has a track record of accomplishment and success in building businesses. The Company has defined its strategic plan and quickly expanded operations from a three-unit company to an 17-unit chain in 6 states.
The new management team took majority interest in Desert Moon approximately two years ago. The team has a track record of accomplishment and success in building businesses. The Company has defined its strategic plan and quickly expanded operations from a three-unit company to an 17-unit chain in 6 states.
