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 | Eldirect In-Home Senior CareWhy go to a Home... When You're Aldready There? |
Business Type
FranchiseMin Liquid Capital
$15,000 to $20,000Total Investment
$21,900 to $29,700Number of Units
2In Business Since
1996* For Current Info See:
Franchise Disclosure Document
Overview
Founder, Leigh Davis, and his wife Candra
experienced 10 plus years of personal
in-home care as their families provided
the necessary care to keep their Grandmothers at home despite serious, terminal illnesses.
This shared experience provided the motivation and experience to start ELDirect In-Home Senior Care January 1, 1996. ELDirect experienced phenomenal growth and success through the development of a wide range of unique client, caregiver and marketing services and techniques.
ELDirect
Capitalizing on ELDirect's years of success, Mr. Davis created Marjent to help others acquire these same skills and principles of private duty success. Marjent combines proven success strategies with one-on-one consulting and training to help develop the unique strengths and talents within every entrepreneur.
This shared experience provided the motivation and experience to start ELDirect In-Home Senior Care January 1, 1996. ELDirect experienced phenomenal growth and success through the development of a wide range of unique client, caregiver and marketing services and techniques.
ELDirect
- Generated an average annual growth rate of more than 200% after five years of operations
- Has experienced 0 lawsuits, 0 liability insurance claims and 1 work comp claim in 12 years of operations
- Boasts a 95%+ collections on A/R with an average collections window of 2 weeks
- Accepts a broad range of pay sources - 7 and counting
- Has an average client service length of 212 days
- Private Duty Insider places the average length of service at 111 days
Capitalizing on ELDirect's years of success, Mr. Davis created Marjent to help others acquire these same skills and principles of private duty success. Marjent combines proven success strategies with one-on-one consulting and training to help develop the unique strengths and talents within every entrepreneur.
Products & Services
In-Home
Care Short-term, long-term, light or 24/7 care at home, hospital, nursing facility...wherever home is.
- Guidance with daily living skills
- Incidental errands
- Companionship
- Monitoring activities
- Shopping
- Light household duties - vacuuming, dusting, laundry
- Meal preparation
- Assisting with recreational activities
- Prompting and reminding to take medications
- Much, much more.
Homemaker Services
- Vacuuming
- Dusting
- Laundry
- Meal preparation
- Grocery shopping
- Errands
- Change linens
- Make the bed
- Wash dishes
- Take out trash
- Bill paying & organizing
- Sweeping & mopping floor
- Kitchen organizing
- Escort on outings
- Escort to appointments
- Reminders of appointments
- Visit post office
- Feed or remind to feed pets
- Check and monitor food in refrigerator & freezer
Companion Care
- Custodial care
- Safety monitoring with walking and mobility
- Assist with hobbies
- Letter writing & correspondence
- Provide reading materials
- Take shopping or on outings
- Play favorite games or cards
- Care of pets
- Care of houseplants
- Scrap-booking
- Special occasion reminders
- Take to religious services
- Rent & watch favorite videos
- Trips to library
- Physicians appointments
- Beauty shop appointments
- Provide mental stimulation with conversation discussing things of interest
Respite Services
- Sit with Loved One in the hospital, nursing home, facility - wherever home is
- Medicine reminding & monitoring
- Stay with Loved One while family takes a break
- Guidance with dressing and grooming
- Safety monitoring with bathing
Training & Support
Marjent's
goal is to provide guidance from start-up through
long-term growth
Training, caregiver recruitment and retention, screening criteria, interview forms, marketing campaigns, risk management, public relations, scripting, in-service templates, referral acquisition techniques, operations manuals, pay source diversification and more.
Marjent's services include:
Complete Private Duty Business Packages for those wanting complete, turn-key private duty programs
Private Duty Consulting for focused growth and specific needs with start-ups or existing agencies
Training, caregiver recruitment and retention, screening criteria, interview forms, marketing campaigns, risk management, public relations, scripting, in-service templates, referral acquisition techniques, operations manuals, pay source diversification and more.
Marjent's services include:
Complete Private Duty Business Packages for those wanting complete, turn-key private duty programs
- Intensive training
- Start-up guidance
- Complete forms packages
- Daily operations manuals
- Marketing plans
- Business plans
- Scripting
- Marketing campaigns
- Access to Marjent's Forms Library
- Client and caregiver acquisition/retention
- Ongoing consulting
- A complete, proprietary program containing all the tools to start and grow your private duty business
Private Duty Consulting for focused growth and specific needs with start-ups or existing agencies
- Marketing
- Risk management
- Operations
- Staffing
Why Eldirect In-Home Senior Care?
Private duty excellenceMarjent's business and operational methods result in excellent client satisfaction, industry exceeding client retention, thorough Q/A and screening methods as well as lucrative marketing and referral relationships.
High collections ratio and short A/R window
Our private duty operations model boasts a 95%+ collections rate on all pay sources and a typical A/R window of 2 weeks.
Save money and time
Marjent's consulting and training provides incredible cost savings over purchasing existing private duty operations or starting from scratch. Marjent helps you shorten ramp-up and flatten the learning curve. We equip you and your staff with proven, success-crafted tools.
Long-term revenues
- The Centers for Disease Control (CDC) estimates the average length of service for Medicare patients is 69 days.
- Private Duty Insider reports the average length of service for a private duty client is 111 days.
- Marjent's private duty model boasts an average length of service of 212 days.
Private duty's potential
The average private duty in-home care client uses just over 20 hours of services per week with an average hourly charge of nearly $18.00. Just 25 private duty clients, at the assumed national average, equate to more than $450,000 in annualized gross revenues.
$44 billion in spending for non-Medicare home care services is up for grabs in 2007 and private payment for in-home care services is on course to surpass Medicare spending by 2010.
More pay options
Private duty opens a broad range of pay sources. Private pay, Veterans Administration, Long-Term Care Insurance and Medicaid Waiver Programs are a sampling of the pay sources that private duty affords.
Simple admissions and referrals
Private duty clients are not governed by complex Medicare compliance. In turn, new private duty clients do not require lengthy intake and admissions processes. Doctor's orders are not required to admit and serve private duty clients.
Legislation and trending
Over the past several years, a majority of states have applied for waiver programs aimed at giving seniors the option of in-home care instead of nursing home care. More and more states are lining up to funnel more dollars into private duty in-home care and away from nursing home placement.
There are no licensure requirements for private duty services in more than half of the states. Private duty is not highly regulated, documentation intensive or heavily scrutinized, creating few barriers to entry.
A growing need
For every 100-bed nursing home research shows that, on average, 50-60 residents each year will find themselves needing assistance in their own home with most (90%+) needing assistance with non-medical, private duty, ADLs.
The CDC revealed that of the 7,179,000 annual home health agency discharges, more than 70% remained in the community. Of these 5,100,000 people, most are discharged with private duty needs.
Private payment for in-home care services is on course to surpass Medicare spending by 2010.
Are You a Good Fit for Eldirect In-Home Senior Care?
Are
you a skilled care provider? Is
private duty right for you? Consider the following:
Private Duty (non-skilled) Services Include
1 on 1 care in the home with homemaker duties, cooking, cleaning, laundry, errands, incidental errands, companionship, prompting and verifying meds are taken, guidance with bathing, dressing and grooming, etc.
Private Duty IS...
Non-medical, low compliance, non-intensive, high margin, low liability and an exploding service with broad pay source and revenue options.
Private Duty is NOT..
Highly regulated, documentation intensive, heavily scrutinized or licensure mandated in many states.
As a skilled care provider you already:
Private Duty (non-skilled) Services Include
1 on 1 care in the home with homemaker duties, cooking, cleaning, laundry, errands, incidental errands, companionship, prompting and verifying meds are taken, guidance with bathing, dressing and grooming, etc.
Private Duty IS...
Non-medical, low compliance, non-intensive, high margin, low liability and an exploding service with broad pay source and revenue options.
Private Duty is NOT..
Highly regulated, documentation intensive, heavily scrutinized or licensure mandated in many states.
As a skilled care provider you already:
- Provide care to seniors
- We show you how to access more clients and revenues through private duty.
- Hire caregivers
- Private duty care allows you to tap into a larger caregiver pool.
- Provide skilled care
- Private duty care is simpler, less liability and very profitable. Have existing referral networks Marjent shows you how to use your current referral sources to quickly generate private duty referrals.
