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 | Gourmet CupMore Flavours...Better Coffee |
Business Type
FranchiseTotal Investment
$120,000 to $200,000Number of Units
17In Business Since
1996* For Current Info See:
Franchise Disclosure Document
Overview
The Gourmet Cup
chain of coffee shops has been a fixture in shopping centres across Canada since
1986. Over the years, the name has been shortened to just "Gourmet Cup" but the
basic concept has remained the same. Great products, prime locations and
wonderful customer service... some things just don't change.
Gourmet Cup is a coffee shop concept with a convenience element that speaks to all types of customers. Gourmet Cup locations are strategically located in busy malls across Canada. We also have successful locations in office buildings and hotels.
Gourmet Cup offers excellent coffee profiles including flavoured coffees and a large selection of lattes and mochas for enjoyment in our warm, inviting coffee shops. Gourmet Cup is a destination in the mall, a place to take a break and refuel.
Gourmet Cup is a coffee shop concept with a convenience element that speaks to all types of customers. Gourmet Cup locations are strategically located in busy malls across Canada. We also have successful locations in office buildings and hotels.
Gourmet Cup offers excellent coffee profiles including flavoured coffees and a large selection of lattes and mochas for enjoyment in our warm, inviting coffee shops. Gourmet Cup is a destination in the mall, a place to take a break and refuel.
Products & Services
Coffee is the
primary product of all Gourmet Cup stores. Gourmet Cup is a contemporary retail
outlet specializing in the sale of fresh gourmet coffees and teas originating in
countries from all over the globe. Gourmet Cup stores also offer other fine
beverages including an extensive selection of flavoured coffees, lattés, mochas,
hot chocolates, select pastry and food items and a line of gourmet quality
coffee beans.
The beverage and the food menus at Gourmet Cup have been developed to appeal to a broad customer base. Fast, friendly service and high quality is the hallmark of Gourmet Cup.
Gourmet Cup is a
division of The Shefield Group. Some locations are called Shefield Gourmet and
these have coffee combined with an extensive selection of giftware and perhaps
even a cigarette and fine cigar counter.
The beverage and the food menus at Gourmet Cup have been developed to appeal to a broad customer base. Fast, friendly service and high quality is the hallmark of Gourmet Cup.
Training & Support
The Shefield Group provides leadership and support for its portfolio of brands
at its Head Office in Abbotsford, BC. The Shefield Group has the experience and
expertise to provide outstanding support in the following areas:- Site Selection
- Lease Negotiation
- Store Design
- Store Construction
- Franchise Development
- National Merchandising & Supplier Relationships
- Technical Support; computers and POS systems
- Operations & Support
- Training; initial and on-going
- Marketing & Promotions
- Customer Service
The Shefield Group is proud of its long-standing relationships with major landlords and developers. Relationships help, especially when it is time to negotiate leases and secure prime locations!
The other benefit, of course, is that over the years, The Shefield Group has developed the systems and long-term perspective it needs to provide a stable base of good leadership and support. The Shefield Group has carefully nurtured and grown its chains and brands and knows how to support and guide individual stores.
Are You a Good Fit for Gourmet Cup?
- Business acumen
- Retail experience
- Strong work ethic and desire to learn
- Management skills
- Complete understanding of Franchisor/Franchisee relationship
- Passion for entertaining and pleasing. (You are the host, and you have a community of regular guests who drop in every day!)
- Available funds–a maximum of 50% of the purchase price of the location you are interested in can be financed through your banking institution.
