Hawthorn Suites

Simply Fair Franchising

Business Type

Franchise

Min Liquid Capital

$750,000

Total Investment

$4,400,000 to $7,400,000

Required Net Worth

$3,000,000

Number of Units

106

In Business Since

1986

* For Current Info See:

Franchise Disclosure Document

Overview

At Hawthorn Suites, we understand that extended stay travelers come from many places. Business travelers attending training classes, on temporary assignment, corporate relocation or government business and leisure travelers all have different needs. That's why we offer flexible building designs to meet the demands of your specific market. By configuring the property with the best mix of studio and one-bedroom suites, you can maximize the profit potential of your hotel.

Products & Services

Hawthorn Suites a franchise opportunity from Franchise Genius

The all-suites, limited-service operating model is one of the most efficient in the lodging industry, able to generate significantly higher margins and greater returns. The segment has been highly successful for more than a decade and with growing demand, shows no signs of letting up.

Hawthorn Suites concentrates on two markets: extended-stay (from five to seven consecutive nights or more), and shorter transient stays (from one to four nights). With this unique mix, developers can satisfy the needs of business guests attending training classes, on a project assignment or relocating to a new city, and families and leisure guests attracted to the spacious home-like accommodations, good value and amenities. Our hotels and the appeal of complimentary hot breakfast buffet, kitchen facilities, separate sleeping and living areas, and free high-speed and wireless Internet access services score high with both markets.

With Hawthorn Suites, space is maximized and costs are reduced because hotels offer a blend of suites with fully equipped kitchens or wet bars to satisfy the needs of short- and long-term stays. In addition to eliminating full-service restaurants, staffing levels in housekeeping and at the front desk can be reduced so hotels can run more profitably.

Training & Support

Hawthorn Suites provides a host of sales and marketing programs, promotions and initiatives to build your business including consumer and electronic marketing, global and field sales support, and public relations.

Global and Field Sales

Hawthorn Suites believes working as a team, we have the unique opportunity to capture business on a local and national level.

Our Field Sales Support program is a powerful initiative at the local level, designed to build awareness and drive incremental room nights. Complimentary to all franchisees, the program is aimed at giving the highest level of support by providing hands-on assistance. The program targets corporate decision-makers to generate significant transient and extended-stay business.

Hawthorn Suites field sales directors provide value to individual hotels by uncovering incremental opportunities for growth. This includes reviewing market demand generators, current competitive sets and rate positions and setting appointments. They also spend time one-on-one in the hotel's marketplace to research and conduct a full schedule of qualified sales calls.

Upon completion of the field service director's visit, franchisees receive a "Success Plan" with calls made and suggested follow-up steps. The plan also includes valuable information about the targeted companies with potential annualized room nights. A series of follow up phone calls and on-site mentoring highlighting specific recommendations are coordinated upon completion of the Success Plan.

Hyatt Global Sales

The Hyatt Global Sales team represents Hawthorn Suites and all Hyatt brands in their efforts to promote the brands to travel managers, government and military agencies and departments, travel agencies and extended stay decision-makers.

Consumer and Electronic Marketing

Benefit from our strategic marketing efforts and targeted initiatives that utilize the combined power of print, on-air and online marketing tactics as well as cooperative partner programs and promotions to drive awareness, trial and brand loyalty. This includes the Hawthorn Suites hotel directory, our brand web site www.hawthorn.com, paid search engine marketing campaigns, affiliate marketing, ad network advertising, AAA and Smith Travel Research partnerships.

Public Relations

Hawthorn Suites public relations efforts are designed to promote the brand and individual hotels through all types of public relations media opportunities. Coverage includes, but is not limited to, new hotel openings, brand-wide initiatives, local and national marketing programs and other promotions and important local hotel milestones.

Are You a Good Fit for Hawthorn Suites?

Franchise Fee Structure

Application Fee: $40,000 or $400 per suite, whichever is greater
Royalty Fee: 5.0%
Marketing & Reservations Fee: 2.5%
Hyatt Gold Passport® Program: 5.0% of Hyatt Gold Passport member revenue
Software License Fee: $1,500 (one-time)
GDS Fee: $50 per month
Training Program: Complimentary, except for travel-related expenses
Expansion Fee: $2,500 per request
Transfer Fee: $10,000
Annual Conference Registration Fee: $500-$1,000
MSI Property Management System: $25,000-$30,000

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