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Interiors by Decorating Den

Business Type

Franchise

Min Liquid Capital

$40,000

Total Investment

$49,900

Required Net Worth

$50,000

Number of Units

468

In Business Since

1969

* For Current Info See:

Franchise Disclosure Document

Overview

A beautiful business awaits you with INTERIORS by Decorating Den, the world's largest interior decorating organization and a leader in the home furnishing industry since 1969. The services of our professionally trained decorators across the U.S. and Canada are unique. We bring thousands of samples from top brand name manufacturers directly to our clients' homes to be viewed in the client’s unique lighting. Our interior decorators focus on the individual lifestyles, budgets and long-term needs and desires of our clients.

A Business of Your Own
For a surprisingly low investment, you too can begin building equity and a real future with your own interior decorating franchise. Consider these advantages:

Being your own boss and controlling your own destiny
Flexible hours
Work from home
Creative independence
No corporate glass ceilings
Pride in ownership
No prior experience necessary

Products & Services

Interiors by Decorating Den a franchise opportunity from Franchise Genius

Starting primarily as a shop at home custom window treatment company 37 years ago, INTERIORS by Decorating Den has grown and evolved into one of the most prominent and comprehensive full service interior decorating companies in the world. Representing over 100 quality brand name manufacturers, our nearly $60 million dollars of buying power allows us to meet the needs of our broad client base. We are proud of our successful marketing and advertising programs, merchandising relationships, owner training, field support, and technology resources. The development, successful implementation, and continuing refinement of these many systems have spurred our growth to over 500 franchise partners and decorators throughout the U.S. and Canada.

Whether you are a veteran in the home fashions industry, or have a natural talent and always dreamed of making interior decorating your career, we encourage you to take a hard look at our franchise system. Rated number one in the Decorating Services category by Entrepreneur Magazine, we are the leader in our field. But, more importantly, we believe in measuring our success by the individual success of each franchise partner. Just ask our franchisees. We offer top franchise opportunities for women, men, and minorities. Anyone seeking to be an interior decorating entrepreneur should consider a start with us.

Training & Support

Training
Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. This initial training known as �Ready-Set-Go� includes the necessary steps to start up your new business. New franchisees then attend Professional Decorating and Sales School, a comprehensive 2-week classroom training session conducted at Lifestyle University in our corporate headquarters in Easton, Maryland, a beautiful small town located off the Chesapeake Bay. The next step in our ongoing training is provided through 12 modules of weekly "Directions" sessions where we focus on each key aspect of our business. Training continues with monthly regional meetings, training sessions conducted by suppliers, mini-conferences, our annual Conference, special national training events, and our Executive Franchise program which is designed to bring a franchise to a higher level in both size and sales volume.

Merchandising
INTERIORS by Decorating Den offers the potential franchise owner the opportunity to purchase wholesale products with more than 100 Preferred Suppliers. With the advantage of our multi-million dollar group buying power, INTERIORS by Decorating Den has negotiated superior supplier packages to form a structured Preferred Supplier Network. This network supports the franchisee and enables them to spend their time participating in revenue-generating activities instead of trying to get new vendors while being faced with minimum orders, stocking requirements, and/or large minimum opening orders. The Preferred Supplier Network allows the owner to design projects in multi-lifestyle categories as well as satisfy multiple home owner demographic profiles. The supplier relationships that are formed as a result of unified goals are invaluable to both the new and existing franchise owner. INTERIORS by Decorating Den is pleased to highlight its many superior business relationships with such well-respected companies as Hunter Douglas Window Fashions, Kravet Fabric, Furniture & Trimmings and various divisions of the La-Z-Boy Company.

Marketing
INTERIORS by Decorating Den franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition, and provide the owner with a substantial competitive edge. Franchisees order professionally created monthly mailers, including customizable newsletters, tri-fold mailers and postcards, which are all customizable online to make marketing even simpler. Also available are free downloadable newspaper inserts, decorating columns, press releases, and "turn-key" direct mail programs, which target prime customers in the business owners' exclusive marketing territory. Additional marketing support comes in the way of a professional TV and radio ads, mailers geared toward specific groups such as new homeowners, Yellow Pages advertising, and national advertising in consumer publications such as:

Traditional Home
House Beautiful
Better Homes & Gardens Special Interest Publications
O at Home
Canadian Style at Home

Our strong national and international public relations network has generated thousands of articles featuring the work of our decorators. Our "Dream Rooms" have graced the pages of major magazines, and our segments on HGTV have attracted millions of viewers worldwide.

Why Interiors by Decorating Den?

There are thousands of struggling interior decorators out there who are trying to go it alone. The roadblocks to success such as access to vendors, supplier minimum opening orders, stocking requirements, lack of credibility, and the need to find clients are among the many frustrations faced by independent decorators.

Franchising allows you to be �In Business For Yourself, But Not By Yourself�. Some of the reasons why so many people select to launch an interior decorating franchise with us are:

Proven system that gets results
Training and guidance and support
Networking with fellow owners
Lower business start-up costs
Turn-key marketing programs
Brand recognition
Protected territories
Extensive supplier program
Group buying power

Are You a Good Fit for Interiors by Decorating Den?

In today's changing job market, long-term security is often measured in months. More and more people like you are deciding it's time to pursue the American Dream of owning their own businesses. In planning your next career, your first decision is whether to take another job or to take control of your future through business ownership. Before you consider starting an interior decorating business, ask yourself these questions:

Do you have a passion for interior decorating?
Do you have a desire to earn what you are worth?
Do you feel you have good people skills?
Do you have a flair for color and fashion?
Are you self-motivated and disciplined?
Do you have a desire to own your own business?
Would you like more flexibility and control with your career?
Do you want to be your own boss?
Do you want to work from home?

To be successful in this business, you really must love interior decorating and people. Even with the power of a solid franchise behind you, building a business is hard work. Many franchisees don�t mind working hard because they build equity and don�t spend their lives making someone else wealthy.

Initial Franchise Fee - $29,900 payable when your franchise is approved. Initial Franchise Fee includes:

Licensing rights
45 day pre-training (�Ready-Set-Go�)
Professional Decorating & Sales School (PDSS)
12 modules of �Directions� training
Your own website
The DecoNet intranet system
Initial sample supply
Vendor account set-up
Exclusive marketing territory

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