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 | Lapels Dry CleaningThe Future of Dry Cleaning |
Business Type
FranchiseMin Liquid Capital
$40,000 to $90,000Total Investment
$84,833 to $435,914Required Net Worth
$100,000Number of Units
50In Business Since
2000* For Current Info See:
Franchise Disclosure Document
Overview
Selecting the right business to launch a new career doesn’t have to be a difficult task. While there are many factors to take into account, the most important is finding one that offers exceptional growth potential and financial stability.
As a Franchise Owner, we negotiate with professional Garment Care Specialists to do all of your processing off site, which allows you to focus on providing outstanding service to your customers.
As a Franchise Owner, we negotiate with professional Garment Care Specialists to do all of your processing off site, which allows you to focus on providing outstanding service to your customers.
Products & Services
Because Lapels stores are all full-service dry cleaners, we make arrangements with garment care specialists in your area to process all of your customers’ needs including: - Dry Cleaning
- Shirt Service
- Tailoring & Alterations
- Shoe Repairs
- Leather & Suede
- Fur Cleaning and Storage
- Gown Preservation and Heirlooming
- Laundry Service
- Rugs
Training & Support
A Complete Dry Cleaning Store - Customized exterior and interior signage
- Custom counter set-up
- Point-of-sale computer system
- Automatic clothing conveyor
- 24-hour drop box
- Complete new store supplies package
- First year membership in IFI (International Fabricare Institute), the number one source of information for dry cleaning professionals
Training
- Point-of-sale computer system training both in class and in-store
- Customer service, business and marketing and analysis training
Comprehensive Marketing Programs
- A proven, company-wide marketing program unlike any other in the dry cleaning industry
- Grand Opening celebration and target marketing campaign
- First year’s marketing campaign
- Professionally designed and tested marketing programs and materials
- Individual, regional, and franchise-wide marketing analysis
Why Lapels Dry Cleaning?
Standards and policy set by franchisees
Lapels Dry Cleaning has not only pioneered an innovative dry cleaning store concept but has gone one step further with the establishment of trend setting Quality Control, Wholesaler Liaison, Marketing Committees, and Operations Committees chaired by Lapels franchisees, the people at the store level who have a day-to-day hands on knowledge of what the customer wants.
Typically franchisors discourage individual franchisees from participating in setting and implementing new policy. Franchisees are often kept at an arm’s length. Lapels has reversed this adversarial model and welcomes franchisees to share their practical knowledge and enthusiasm.
The Operations Committee focuses on the most effective ways and means of improving on Lapels’ goal of providing outstanding dry cleaning services at every store that carries the Lapels name, ensuring that customers experience fast, friendly service whether they are in a Lapels store in Massachusetts or in Texas.
The Marketing Committee continually searches for new and more effective methods of expanding the Lapels brand name and generating store traffic. All programs are test marketed in an operating store and the results shared with all franchisees prior to rolling out.
Lapels Dry Cleaning has not only pioneered an innovative dry cleaning store concept but has gone one step further with the establishment of trend setting Quality Control, Wholesaler Liaison, Marketing Committees, and Operations Committees chaired by Lapels franchisees, the people at the store level who have a day-to-day hands on knowledge of what the customer wants.
Typically franchisors discourage individual franchisees from participating in setting and implementing new policy. Franchisees are often kept at an arm’s length. Lapels has reversed this adversarial model and welcomes franchisees to share their practical knowledge and enthusiasm.
The Operations Committee focuses on the most effective ways and means of improving on Lapels’ goal of providing outstanding dry cleaning services at every store that carries the Lapels name, ensuring that customers experience fast, friendly service whether they are in a Lapels store in Massachusetts or in Texas.
The Marketing Committee continually searches for new and more effective methods of expanding the Lapels brand name and generating store traffic. All programs are test marketed in an operating store and the results shared with all franchisees prior to rolling out.
