Larosa's

Business Type

Franchise

Min Liquid Capital

$100,000 to $200,000

Required Net Worth

$500,000

Number of Units

In Business Since

1954

* For Current Info See:

Franchise Disclosure Document

Overview

Successful Brand for Over 50 Years.
Proven Guest Appeal. Consistent Sales. That's What Makes Us LaRosa's. In the restaurant business, someone is always franchising "the next big thing". You've seen dozens of them come and go. But when you're looking for a franchising opportunity, you want a stable concept with a track record.

So, take a look at LaRosa's. We've been in business more than 50 years, providing great food and service to our Guests. Our processes and systems are innovative and unique. And we're looking to expand outside our Midwestern home with the help of a select few Franchise Owners.

Products & Services

Larosa's a franchise opportunity from Franchise Genius

A 50 Year Tradition with Humble Beginnings
In 1954, when Buddy LaRosa opened his first neighborhood pizzeria on Cincinnati's West Side, his Sicilian-born father told him he was crazy. "You gonna sell pizza? ‘Med-i-gans never gonna buy pizza from you," he said. Who could argue with him? After all, in 1954 many Americans had never even heard of pizza.

As sons will do, Buddy went ahead with his plan anyway. So began the story of LaRosa's Pizzerias. And it's a bona fide, star spangled Great American Success Story.

The Start of Something Good
Sometimes, inspiration comes from the least likely situations. For Buddy, it was the annual summer festival at his family's San Antonio Italian Catholic Church. As a fundraiser, he made some pizzas using his Aunt Dena's recipe to sell at the festival. They were a huge hit.

This success gave him an idea. He scraped together $400 and, with a couple of partners and his Aunt Dena's pizza recipe, opened "Papa Gino's"- his first pizzeria. It gained a fast following among high school kids and families from the growing western Cincinnati suburbs, who made the place a favorite hang out. Within the first few years, Buddy's partners left the business, and he re-named it LaRosa's.

Growing LaRosa's
In the following decades, Buddy grew his business by franchising to people he knew and trusted. His first franchise owner, Ed Eilers, knew LaRosa's because he supplied the company's hoagy buns. Eilers noticed how often he was making deliveries, and recognized a good thing when he saw it. In time, LaRosa's Pizzerias grew to serve dozens of neighborhoods throughout Cincinnati, Dayton, Northern Kentucky and Southeast Indiana.

Entrepreneurial Spirit Drives Innovation
The same entrepreneurial verve that drove Buddy continued to drive LaRosa's. In the early 80's, LaRosa's began delivery service. But, unlike other pizza competitors, LaRosa's delivers virtually everything on its menu...which now includes over 40 items.

Always a leader with its dining rooms, in 1991 LaRosa's led again by launching its "One Number" innovation to build its business off-premises. Customers anywhere in LaRosa's service area can call for pick up or delivery. Calls go into a customer service center, instead of a busy, noisy kitchen. Customer service representatives focus on taking customer orders quickly and correctly.

And, since 2003, customers anywhere in LaRosa's entire service area can order online for carry out and delivery- at their own pace, and with a chance to peruse and choose from the entire menu.

Dad Was Wrong
Half a century after serving its first customer, LaRosa's is the number one pizza in Cincinnati, and has begun to expand its reputation regionally. "Dad's not around anymore," Buddy says. "But if he was, I'd tell him ‘Hey Dad, look at us now!"

Training & Support

Training
We understand the importance of preparing a new franchise owner for running a successful pizzeria. Training is mandatory for management staff and will be held at a combination of our Center for Learning in Cincinnati, Ohio, as well as at the nearest certified training location. The initial franchisee fee covers the cost of 8 weeks of training for the management staff. Travel and lodging expenses are separate costs that are the franchise owner's responsibility.

Marketing and Advertisement
We'll help you develop and implement an annual marketing plan designed to build awareness and sales for your pizzeria. We charge a 4% advertising fee (based on net sales) which helps cover the costs of marketing and advertising for the brand, which is also the foundation for pizzeria specific advertising. Franchise owners are expected to spend an addition 1% of net sales to promote their pizzeria by building relationships within the neighborhood it serves.

Opening Assistance
The LaRosa's New Store Opening Team will provide you with assistance throughout the process of opening your pizzeria. Our experienced team will work with you and your staff to train and prepare each person for opening, as well as help arrange and organize your pizzeria. After opening, our team will remain in place for two weeks to ensure that LaRosa's operating procedures are firmly in place and that your management staff is prepared to run your pizzeria.

Are You a Good Fit for Larosa's?

At LaRosa's, we've been in business more than 50 years, providing great food and service to our Guests. We're looking to expand outside our Midwestern home with the help of a select few Franchise Owners.

We want to partner with the best people in each market we serve- professionals with a proven track record who are serious about the restaurant business. We're looking for multi-unit foodservice and retail operators, as well as other investors who have a history of business success.

If your professional background is in a field other than foodservice, we still encourage you to apply as a prospective Franchise Owner. However, should you earn a franchise, you'll be required to employ an experienced and qualified General Manager in each LaRosa's Pizzeria you own.

Business Experience and Skills
The ideal candidate to be a LaRosa's Franchise Owner has each of the following characteristics:

Any combination of the following business experience: 1) a minimum of three years in a professional career 2) experience owning your own successful business or 3) four years experience as a restaurant General Manager
A substantial familiarity with consumer preferences, real estate, government regulations, labor, and distribution issues in the market proposed for development
A sound reputation, integrity, and similar business values as LaRosa's
An infrastructure dedicated to the development of not only the franchise, but the LaRosa's brand
A proven ability to motivate and train people and manage finances
Passion for LaRosa's philosophy and products
A commitment to the required human capital, including management personnel to be trained
Willingness to adhere to the LaRosa's Pizzeria system
A strong desire to succeed, work hard and be part of a winning team.

Financial Requirements
New Franchise Owners must meet the following minimum financial requirements:

Net worth - $500,000 (excludes primary residence, furnishings and automobiles and debt secured by those assets)
Liquid Assets – $100,000 - $200,000 (excludes property, retirement funds, pledged stocks and securities in family, non-public, or closely held companies)
Access to adequate working capital to meet the cash flow requirements of a pizzeria
Good credit history
Strong banking relationship
Ability to obtain financing to develop a pizzeria.

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