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 | Massage Envy Limited |
Business Type
FranchiseMin Liquid Capital
$200,000Total Investment
$200,000 to $400,000Required Net Worth
$250,000Number of Units
187In Business Since
2002* For Current Info See:
Franchise Disclosure Document
Overview
The booming demand for quality, affordable massage services seems indisputable. And the validation of our innovative, membership-based approach comes from the most important source of all: the enthusiastic, paying members who are leading happier, healthier and less stressful lives thanks to Massage Envy. Now we are looking for the right people…individuals and groups with the resources, vision and dedication to excellence it will take to introduce the exciting Massage Envy concept to their market.
Products & Services
Massage Envy massage therapists cater to a wide range of massage clients, from those seeking relief for a medical condition to those who just want to feel great. Massage Envy services can include:
- Swedish Massage—a gentle, relaxing massage
- Pressure Point Therapy—for specific conditions for injuries
- Sports Massage—focusing on muscle groups relevant to a particular sport
- Deep Tissue Massage—releases the chronic patterns of tension in the body through slow strokes and deep finger pressure on the contracted areas
- Chair Massage—administered while the client is clothed and seated in a specially designed chair, these massages usually last between 15 and 30 minutes and enhance relaxation and circulation
- Other Massages—including specialized back massages, migraine-relieving massages, reflexology, maternity and infant massage
The Massage Envy concept is designed to provide the ultimate in convenience to our time-conscious clients. The average clinic is open 7 days a week, with over 4,000 potential appointment times available each month. Clients may reserve appointment times, or just walk in. Our child activity area makes massage convenient even for busy parents. Massage Envy therapists are also available to provide in-home massage services or on-site corporate or special event chair massages.
Training & Support
Start-up Support
- Guidance in all phases of the start-up process
- Site selection criteria and review
- Off-the-shelf facility design plans
- Guidance in recruiting qualified massage therapists
- Guidance in hiring and training staff members
- Grand Opening promotion planning
Comprehensive Training
- Complete classroom training program
- "Hands-on” field training at an active location
- On-site training at your facility (at opening)
- Use of confidential training and reference manuals
- Marketing and sales training
- Periodic refresher and advanced training
- Ongoing field consultation and training
Exclusive Programs & Tools
- Use of the Massage Envy name & logo
- Use of our customized management software
- Access to confidential systems, processes and techniques
- Use of confidential operations manual
- Promotion through corporate website
- Marketing library of promotional materials
- Negotiated pricing on equipment, supplies and services
Ongoing Support
- Program enhancements and updates
- Consultation with home office staff and field support
- Scheduled visits from field support representatives
- Ongoing promotional and sales ideas and guidance
- New products and services development
- Systemwide meetings and workshops
Why Massage Envy Limited?
From its inception, the Massage Envy concept was designed to be a great business to own. As a Massage Envy franchise owner, you’ll enjoy a number of advantages, including:
A Truly Unique Approach to Massage
When you become a Massage Envy franchise owner, you are joining the team that pioneered membership-based massage services. Massage Envy is committed to maintaining its position as the innovative leader in mainstream massage.
Innovative Facility Design
From exterior signage to facility design to décor specifications, Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational efficiency at the lowest possible cost.
Aggressive Marketing Programs
The Massage Envy locations deploy energetic marketing programs designed to attract first-time clients, to establish a strong referral network and to encourage high client usage and retention. Tactics include radio, TV, direct mail, print, public relations, phone directory, word-of-mouth, in-store and email marketing campaigns.
Fully Computerized Operations
While massage may be an ancient art, our massage clinic management system is state-of-the-art. Massage Envy customized management software helps coordinate all aspects of the business, from massage room, therapist and employee scheduling to membership and sales tracking to financial management and reporting.
Attractive Membership Pricing Structure
Providing attractive membership pricing in exchange for an ongoing monthly membership fee is one of the key innovations of the Massage Envy concept. The membership fee and automatic payment structure is designed to encourage ongoing member participation and visits, a steadier, more predictable sales cycle and to reduce administration time and billing time.
Professional Working Environment
Therapists appreciate working at Massage Envy for what it provides: pre-scheduled and pre-sold massage clients, a professional work environment, oils, linens and supplies and the camaraderie of other Massage Envy therapists.
Multiple Revenue Opportunities
In addition to potential membership and core service fees, Massage Envy clinics are designed to maximize sales through additional potential revenue centers, including gift card/gift certificate sales, retail sales of massage, aromatherapy and related products and services such as in-home massage, on-site corporate massage programs and special events opportunities.
