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 | Menchies |
Business Type
FranchiseMin Liquid Capital
$120,000Required Net Worth
$300,000Number of Units
341In Business Since
2007* For Current Info See:
Franchise Disclosure Document
Our Focus Has Always Been The Guest Experience!
Thousands of details and special touches are what has made all the difference in Menchie's guest experience and our business model. Our business model is "guest-centric," ensuring that guests build brand loyalty from their first visit forward.
We focus on the experience, understanding that no matter what mood the customer was in when they walked through the door, they are going to leave with a smile.
From a business perspective, our stores rapidly evolve into highly profitable businesses with real equity in the community.
Strong Market Demand and Industry Growth Statistics
Our operational and marketing systems are very innovative, focusing on growing efficiencies and generating profits.
Our franchisee benefits include, but are not limited to the following:
* Franchise support
* Industry knowledge
* Power of branding
* Economies of scale - buying power
* Real estate assistance
* Systems, training and store operation
* Year-round marketing and brand development
* Market Demand for “Best in Class”
Menchie's "best in class" positioning is not based on price, it is based on guest experience and satisfaction. From the onset, Menchie's was developed to gain international acclaim and brand recognition. After just five brief years, we are well on our way as one of the most innovative and fastest growing brands in our industry. Our positioning is simple: be the best in guest experience, product quality and innovation. Our stores are uniquely designed to provide the guests freedom-of-choice with team members nearby to assist in a moment's notice. Our franchise owners typically secure leases in high-traffic retail locations.
Inherent marketing demand and industry growth statistics provide a compelling reason to join Menchie's in our quest for global market dominance.
Not only do 90% of all U.S. households regularly consume frozen desserts, but the away-from-home frozen dessert purchases totaled more than $13.9 billion in 2008. By 2012, that number is expected to more than double to $28 billion (Marketing Daily).
By joining the Menchie's franchise system, we are proud to go the extra smile because we know it's not just about selling a cup, it's about providing a flawless guest experience!
- Vijay Vaswani, Multi-Unit Developer, El Paso, Texas
