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 | Our Town AmericaWelcoming New Movers Since 1972 |
Business Type
FranchiseMin Liquid Capital
$75,000Total Investment
$75,000 to $105,450Required Net Worth
$180,000Number of Units
41In Business Since
1972* For Current Info See:
Franchise Disclosure Document
Overview
For over 38 years, Our Town has been providing new movers with traditional hospitality by mailing warm gifts from neighborhood businesses in a premium gift package. Thousands of satisfied business owners throughout the United States attest to the success and effectiveness of our program, while dozens of locally owned Our Town franchises validate our success as a viable business opportunity.
Products & Services
Hello. My name is Michael Plummer, the founder of Our Town. It was 1972, while running a retail business, that I discovered the power of welcoming my new neighbors. It, as all of the other media I attempted, had its flaws. However, it didn’t take long for me to realize the unparalleled, long term benefit of reaching people while they were adjusting to their new surroundings. I did this by inviting them in with a genuine, one time gift. The results were simple to measure: they tried my food. From that point on I continued to see many of the same faces return time after time — with no need for further advertising. Just good food and great service kept them coming back. The math was easy. My investment of less than a dollar resulted in bringing in a family worth hundreds of dollars every year.
Over 38 years later businesses still struggle to find new customers. And there are a lot more ways to reach people. Our simple, yet powerful, concept of Inviting New Neighbors into a business still works more effectively than all of the others. Getting people in your doors to experience what you have to offer is still all that matters. Our Town does that by reaching your most likely future customers — your new neighbors.
We began gathering a few names each week from the utility companies. Today we collect millions of new names every month and run them through exhaustive confirmations, using our proprietary software. This system eliminates duplication and other names that may have slipped into the list by error. We don’t use our list until we feel absolutely confident that we have the best list possible.
Our 20,000 square foot state-of-the-art-facility allows us to handle every aspect of producing your certificates. From designing the graphics, to getting them into the hands of the highest potential audience available.
We have evolved from our Hostess, Home Visit days, to a more impacting Welcome Package delivered by the Post Office. This approach allows us to reach more new families, on a more timely and consistent basis.
Over 38 years later businesses still struggle to find new customers. And there are a lot more ways to reach people. Our simple, yet powerful, concept of Inviting New Neighbors into a business still works more effectively than all of the others. Getting people in your doors to experience what you have to offer is still all that matters. Our Town does that by reaching your most likely future customers — your new neighbors.
We began gathering a few names each week from the utility companies. Today we collect millions of new names every month and run them through exhaustive confirmations, using our proprietary software. This system eliminates duplication and other names that may have slipped into the list by error. We don’t use our list until we feel absolutely confident that we have the best list possible.
Our 20,000 square foot state-of-the-art-facility allows us to handle every aspect of producing your certificates. From designing the graphics, to getting them into the hands of the highest potential audience available.
We have evolved from our Hostess, Home Visit days, to a more impacting Welcome Package delivered by the Post Office. This approach allows us to reach more new families, on a more timely and consistent basis.
Training & Support
A new Our Town franchisee is required to attend our initial 6 day training program at our campus in Florida. In the training we will cover: - Administration
- Territory Management
- Sales
- Marketing your franchise
- Sponsor Services
- Software and Hardware
- Sales Tools
- Graphics
In addition, each new Our Town franchisee will receive up to 10 additional days in the field training in their own market, with a trainer from Corporate. Additionally the Our Town Franchise Development Team will work with you on an ongoing basis to help with sales and technical questions.
We will also hold regional meetings throughout the year to help franchisees and their teams hone their skills.
Why Our Town America?
Our Town Franchisees, sell, service and manage their business. We take care of graphics, production, printing, insertion, mailing, list acquisition, survey dissemination, development of respondent lists and much more. Our Headquarters is fully equipped to allow you to sell and service.
40 million Americans change their residence every year, and many experience a sense of loss when they leave their old homes. Research indicates a market for services that make that transition easier. Our Town helps with this transition by producing and delivering welcome packages that are gladly received by individuals who are seeking out goods and services, and by participating businesses that are looking to increase their customer base.
40 million Americans change their residence every year, and many experience a sense of loss when they leave their old homes. Research indicates a market for services that make that transition easier. Our Town helps with this transition by producing and delivering welcome packages that are gladly received by individuals who are seeking out goods and services, and by participating businesses that are looking to increase their customer base.
Are You a Good Fit for an Our Town America Franchise?
Our Franchisees are typically full time in the business. We have found that our business, while allowing for family and life opportunities, does require a full time commitment and can provide income that can support it.
Our Town Franchise investment is $47,000. A total of approximately $75,000 in liquid assets is recommended.
Our Franchisees do not need to maintain an inventory nor do they need a production facility – all production is performed at our facility in Florida.
Our Franchisees can easily work from a home office.
Because this business involves both sales and service, we recommend that someone in the Our Town franchise be available to handle each of these functions.
Our dealers are “hands on” and active in their businesses. We are looking for Franchisees who wish to own and operate their own business.
As selling and prospecting are integral parts of this business, Franchises should be ready to use the phone, hit the streets and network to find leads.
Our Town Franchise investment is $47,000. A total of approximately $75,000 in liquid assets is recommended.
Our Franchisees do not need to maintain an inventory nor do they need a production facility – all production is performed at our facility in Florida.
Our Franchisees can easily work from a home office.
Because this business involves both sales and service, we recommend that someone in the Our Town franchise be available to handle each of these functions.
Our dealers are “hands on” and active in their businesses. We are looking for Franchisees who wish to own and operate their own business.
As selling and prospecting are integral parts of this business, Franchises should be ready to use the phone, hit the streets and network to find leads.
