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 | Play N Trade Video GamesThe Only Game in Town |
Business Type
FranchiseMin Liquid Capital
$30,000 to $100,000Total Investment
$135,000 to $377,000Required Net Worth
$244,000Number of Units
13In Business Since
2001* For Current Info See:
Franchise Disclosure Document
Overview
If you have been looking for an opportunity in a fast-growing industry that is one of the most exciting, rewarding and unique in the world, you have come to the right place! We are talking about the video game industry and the best opportunity within that industry—Play N Trade.
Our growing global footprint has earned us the recognition as the largest and fastest growing video game franchise in the country. As of October 1st, 2007, we have sold the rights to open over 380 Play N Trade video game stores in the U.S. and Canada. Play N Trade is the single source for gamers’ needs. We provide everything from the classic games such as Nintendo 8 bit to the latest Xbox 360 console. Our stores specialize in customer service to keep customers coming back to Play N Trade to play in tournaments, get their discs or systems repaired, and even order games. Our goal is to be the gamer’s ultimate destination.
Our growing global footprint has earned us the recognition as the largest and fastest growing video game franchise in the country. As of October 1st, 2007, we have sold the rights to open over 380 Play N Trade video game stores in the U.S. and Canada. Play N Trade is the single source for gamers’ needs. We provide everything from the classic games such as Nintendo 8 bit to the latest Xbox 360 console. Our stores specialize in customer service to keep customers coming back to Play N Trade to play in tournaments, get their discs or systems repaired, and even order games. Our goal is to be the gamer’s ultimate destination.
Products & Services
Play N Trade is the largest and fastest-growing video game franchise in the country. We provide an atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. Our stores define “the ultimate gaming experience” by delivering uncommon customer service and interactivity. Our diverse product lineup includes new and used video games, accessories and consoles from leading manufacturers. We are known for carrying everything from cool retro gaming products, such as the original Nintendo, to the latest state of the art systems such as the Xbox 360. Whether you label yourself as a hard core gamer salivating for the latest titles, a parent looking for sound advice, or you simply want to “get in the game” by opening your own Play N Trade, we have a solution for you.
To be the #1 video game destination in the world by creating an atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We achieve our mission by delivering outstanding franchisee training and support, and constantly implementing new ways to make Play N Trade stores fun and profitable.
In 2000, Ron Simpson made an important observation about the climate of the video game industry - “The cultural impact of gaming presented an explosive opportunity.” Ron also saw that the current retail distribution channel was not fulfilling the consumer demand for an interactive gaming experience. Although gaming had a wide global distribution, the support infrastructure underserved the specialized needs of the gaming community. Ron, a gaming enthusiast himself, set out on a mission to address the voracious appetites of the ever-expanding gamer demographic. Ron envisioned a retail environment where it was possible to know his customers on a first name basis and to sell to them based upon their buying habits. With a personalized consultative selling process, in-store tournaments, fair pricing for used games and exceptional customer service, Ron’s vision has become a reality.
Today, the same is true despite our incredible corporate growth. Our training emphasizes our culture and commitment to promote a “family” atmosphere for our franchisees. From our new store design to our monthly video game tournaments, our culture is to provide the best retail gaming experience in the world. Period.
Our stores are state-of-the art gaming communities. From multiple flat screens on the walls, WiFi connectivity, and the best looking store design in the industry, Play N Trade has moved video game retail to the next level. Play N Trade carries all major game consoles, software, and accessories, and also offers great trade-in values. Although Play N Trade has grown very rapidly, our culture emphasizes agility to help meet the demands of today’s discriminating consumers.
To be the #1 video game destination in the world by creating an atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We achieve our mission by delivering outstanding franchisee training and support, and constantly implementing new ways to make Play N Trade stores fun and profitable.
In 2000, Ron Simpson made an important observation about the climate of the video game industry - “The cultural impact of gaming presented an explosive opportunity.” Ron also saw that the current retail distribution channel was not fulfilling the consumer demand for an interactive gaming experience. Although gaming had a wide global distribution, the support infrastructure underserved the specialized needs of the gaming community. Ron, a gaming enthusiast himself, set out on a mission to address the voracious appetites of the ever-expanding gamer demographic. Ron envisioned a retail environment where it was possible to know his customers on a first name basis and to sell to them based upon their buying habits. With a personalized consultative selling process, in-store tournaments, fair pricing for used games and exceptional customer service, Ron’s vision has become a reality.
Today, the same is true despite our incredible corporate growth. Our training emphasizes our culture and commitment to promote a “family” atmosphere for our franchisees. From our new store design to our monthly video game tournaments, our culture is to provide the best retail gaming experience in the world. Period.
Our stores are state-of-the art gaming communities. From multiple flat screens on the walls, WiFi connectivity, and the best looking store design in the industry, Play N Trade has moved video game retail to the next level. Play N Trade carries all major game consoles, software, and accessories, and also offers great trade-in values. Although Play N Trade has grown very rapidly, our culture emphasizes agility to help meet the demands of today’s discriminating consumers.
Training & Support
What You Will Get- Play N Trade wholesale volume pricing from our preferred vendors
- Help with construction and build-out
- Assistance with lease negotiations
- Continuous sales training
- Training, oversight & lifetime computer support
- Proprietary technology package
- Proven game store advertising package, and help with advertising negotiations
- 7x365 franchise support staff
- Console repair training
- Employee and manager training
- Vendor support including price protection and next day shipping
Why Play N Trade Video Games?
Some of our key competitive differentiators…
- Relatively modest franchise fee and very low royalty fees
- Dynamic and growing industry
- Low initial investment
- Excellent training and support via workshops, conferences and one-on-one coaching
- National brand name recognition, advertising, collateral, and innovative marketing strategies
- Online marketing tools and resource library
- Best-of-class guidance in the acquisition of retail locations
- “Store in a box” merchandising and build-out that was designed by leading industry experts
- Best practices that help you reduce overhead
- Broad array of cutting-edge product information that helps you stay ahead of the curve and more importantly, your competitors
- Active involvement in community events
- Weekly updates on cutting-edge product information and accessories
- World class technology package with in store digital signage and proprietary POS system
- The leverage of our experience, vendor relationships, and training tools to exploit your success
Are You a Good Fit for Play N Trade Video Games?
What You Need- The ability to work hard!
- A strong desire to succeed!
- Tenacity to secure a retail lease
- The ability to manage employees
General Start-Up Expenses
- Lease deposits
- Prepaid expenses
- Facility and site improvements
- Grand opening and ongoing advertising
- Travel and miscellaneous expenses
- Equipment and software package
- Fixtures, supplies, signs, and tools
- Security and cabling
- Franchise fee
