Search Tools
Franchise Research
Franchise Categories
- Favorite Franchises
- Automotive Franchises
- Business Franchises
- Children's Franchises
- Cleaning Franchises & Maintenance Franchises
- Education Franchises
- Food Franchises & Restaurant Franchises
- Green Franchises
- Health, Beauty, & Fitness Franchises
- Home Services Franchises
- Home-Based Franchises
- Kiosk-Based Franchises
- Low-Cost Franchises
- Mobile-Based Franchises
- Pet Franchises
- Real Estate Franchises
- Recreation Franchises
- Remodeling, Construction, & Repair Franchises
- Retail Franchises
- Seniors Franchises
- Technology Franchises
- Travel Franchises
- Vending Franchises
- Veteran Franchises
 | Podium PartnersYour Path to Entrepreneurial Success as an Equipment Lease Broker |
Overview
A Letter from Our Managing Director Ken Goodman, CLP
Now you can become a “Podium Professional Broker” and take a giant step to financial freedom and unparalleled success.
No one can prepare you to operate a lease brokerage business like Podium Partners. We know what it takes to start and grow a business, but we also know how to stand behind you every step of the way to assist you in finding, structuring and closing the sale on a variety of equipment lease and finance transactions.
Podium Partners is something of a dream come true for me because in my thirty-six years in the leasing and equipment finance business, I have found that there is no greater satisfaction than that which comes from sharing my knowledge of how to find, close, and fund lease deals with others – and from watching my students grow and succeed professionally.
But you must remember that while I’m here to give you the tools you need and to support you in any reasonable way possible, ultimately your success will depend on your willingness to pay the price of that success; and that price is hard work and a burning desire.
Someone told me years ago that all of human knowledge rolled up into one sentence would say, “There ain’t no free lunch” – meaning you get back what you put in. I firmly believe that.
I also believe that you can carve out a nice part-time business in lease finance and earn a few extra dollars –or- attain that six figure income that you know you deserve by committing to hard work both in our training program and going forward. We’ll give you the tools and guidance, but it is up to you to make the effort.
The Podium Partners training course teaches you the equipment finance specifics you need, but concentrates on sales and marketing subjects such as prospecting for business, building the value of your “brand,” advanced sales techniques and how to structure and close deals that you can fund profitably.
If you’re ready for a new career where you control your destiny, but would like to have a “partner” ready to help you every step of the way, Podium is for you.
Ken Goodman, CLP
Now you can become a “Podium Professional Broker” and take a giant step to financial freedom and unparalleled success.
No one can prepare you to operate a lease brokerage business like Podium Partners. We know what it takes to start and grow a business, but we also know how to stand behind you every step of the way to assist you in finding, structuring and closing the sale on a variety of equipment lease and finance transactions.
Podium Partners is something of a dream come true for me because in my thirty-six years in the leasing and equipment finance business, I have found that there is no greater satisfaction than that which comes from sharing my knowledge of how to find, close, and fund lease deals with others – and from watching my students grow and succeed professionally.
But you must remember that while I’m here to give you the tools you need and to support you in any reasonable way possible, ultimately your success will depend on your willingness to pay the price of that success; and that price is hard work and a burning desire.
Someone told me years ago that all of human knowledge rolled up into one sentence would say, “There ain’t no free lunch” – meaning you get back what you put in. I firmly believe that.
I also believe that you can carve out a nice part-time business in lease finance and earn a few extra dollars –or- attain that six figure income that you know you deserve by committing to hard work both in our training program and going forward. We’ll give you the tools and guidance, but it is up to you to make the effort.
The Podium Partners training course teaches you the equipment finance specifics you need, but concentrates on sales and marketing subjects such as prospecting for business, building the value of your “brand,” advanced sales techniques and how to structure and close deals that you can fund profitably.
If you’re ready for a new career where you control your destiny, but would like to have a “partner” ready to help you every step of the way, Podium is for you.
Ken Goodman, CLP
Products & Services
Podium Financial Group, Inc., provides a full range of equipment
financing solutions including long-term, collateral based leases for
start-ups and challenged credit clients. Podium can address the needs
of a wide range of credits as well and can lease just about any kind of
commercial equipment.Podium Partners, a division of Podium Financial, was created to train people to become successful equipment finance professionals and to enhance the operations of active lease brokers by streamlining their administrative functions and providing them access to new financing programs. Capitalizing on the established infrastructure of Podium Financial and combining a comprehensive training program developed by Ken Goodman, CLP of Goodman & Associates, Podium Partners gives people an opportunity to own their own business with a built-in support system.
Training & Support
Podium offers a three tier program and you may choose any or all of
the "tiers" without committing to all. The exception is that it is
necessary to have attended a qualified lease broker course, or be an
active broker for at least two years in order to be accepted for the
Tier Three support program.
Tier One : Lease Broker Training
The Podium Partners lease broker training, designed by Ken Goodman, CLP, provides you the knowledge that you need for success in today’s equipment leasing industry. Other companies offer training programs that cost $20,000 or more and concentrate on technical leasing subjects such as credit and financial statement analysis and tax laws. Podium training costs far less and not only covers these basic subjects but goes on to marketing and prospecting techniques, structuring profitable transactions, advanced sales tactics and strategy, and packaging funder submissions that get more deals approved.. In our three day course, you will receive all of the information and resources needed to build a profitable lease brokering business. You will benefit from the knowledge of leasing executives, sales people and broker support personnel who have been in the business for twenty to thirty five years, instead of learning from a professional trainer who does not have real-world experience.
We will teach you how to structure your business, how to set and achieve your goals, help you create a winning business plan, and show you how to target niche markets. We also train you on different financing options, how to present them to prospects, and how to structure a deal that will both earn you money and satisfy your clients.
The investment in the course is $8,000. When you complete it, you will leave with:
Learning From Experience
The material in this course has been developed from over 35 years of leasing industry experience primarily with small lessors and lease brokerage companies. These are ideas that have proven successful for some of the best of the best. Many people we have trained or mentored have gone on to CEO positions at their own companies.
Forms & Letters
Each student will receive a CD containing sample forms, sales letters and marketing pieces for just about any occasion. No need to “reinvent the wheel,” all of these have been used successfully by leasing companies and lease brokers.
Follow Up
Even if you choose not to avail yourself of the Tier Three Support Program, you are encouraged to contact us if problems develop or if there is a need for strategizing marketing situations. Given reasonable time limitations, we will try to help wherever possible. Of course Tier Three Program Brokers have access to unlimited consulting and support – as well as transaction processing services.
Tier Two : Corporate ID Package
It is important to present your company to the world in a profession manner. In today’s technological environment, that means an eye-catching logo and a professionally written website. That design must then be carried over to a presentation piece such as a “tri-fold” brochure, as well as to stationery and business cards.
You receive a fully functioning website for your lease broker business, a custom logo design to distinguish you from your competition, a tri fold brochure, customized stationary and business cards. Our package saves you money and time because you don’t have to search for a web designer, graphic artist and marketing copywriter. We can even arrange to have the materials printed for you at no additional charge other than the printing cost itself. You benefit from the experience of our lease business specialists who have designed a number of these sites for companies just like yours. They understand how to market leasing services in today’s business environment.
Tier Three : Ongoing Processing and Marketing Support
Podium Partners is the only company that offers both:
You can literally submit an application, let us do the work and collect your commission – all while going out there and selling the next one.
If you went out to hire this same talent, you’re looking at at least three separate people with aggregate salaries well in excess of $100,000 a year. Eliminate the overhead of a payroll, and effectively receive full service and support to process your lease transactions utilizing the Podium Partners infrastructure.
You need never be alone in your journey with the Podium team behind you.
"The Backroom"
Our stellar administrative support team provides you with hassle-free lease processing. Podium Partners allows you to “outsource” your entire operations department and instead focus on closing the leases you are currently pursuing. In fact, you can literally send in an application and do nothing else until it’s time to cash your commission check; Podium will handle all the paperwork in between. Of course, most brokers want to be involved with some of the customer contact and vendor relations work, which is fine. In those instances, Podium will simply perform the administrative tasks that the broker doesn’t want to handle.
Our senior credit officers have many years of collective experience getting deals just like yours approved hassle-free. We perform all of the credit and bank reference checks, match your client with our funding resources, structure an appropriate financing program, and take care of all of the paperwork. Our sales experts and lease processors are available and accessible to answer your questions and work with you so that you are free to focus on the task that generates income, selling. You also save money because we eliminate the need for administrative assistants on your end.
Podium Partners has broken down lease processing to a science. Take advantage of our proven support system, and concentrate on closing more deals.
Marketing & Sales Support
Many lease brokers, whether new to the business or established professionals, often get bogged down in marketing and sales issues. We not only have a winning marketing and sales strategy ready for you to implement, but the people to back up your efforts. Why reinvent the wheel if you don’t have to?
Our well-designed, methodical marketing and sales plan will help you grow your business, so you can focus on closing the existing lease deals in your pipeline. We teach you how to target niche markets and work with equipment vendors so your marketing and sales are tailored to the entities that need your leasing services to increase their own revenue.
Imagine being able to grow your business without searching for a marketing consultant or having to worry about hiring graphic designers, ad and web copy writers or printers. Podium can do all of that for you and Ken Goodman’s experience in starting lease and growing leasing businesses (including three which made the "Inc. 500.") has given him the knowledge to create marketing plans that work. Let Podium get you started on your journey to success.
Tier One : Lease Broker Training
The Podium Partners lease broker training, designed by Ken Goodman, CLP, provides you the knowledge that you need for success in today’s equipment leasing industry. Other companies offer training programs that cost $20,000 or more and concentrate on technical leasing subjects such as credit and financial statement analysis and tax laws. Podium training costs far less and not only covers these basic subjects but goes on to marketing and prospecting techniques, structuring profitable transactions, advanced sales tactics and strategy, and packaging funder submissions that get more deals approved.. In our three day course, you will receive all of the information and resources needed to build a profitable lease brokering business. You will benefit from the knowledge of leasing executives, sales people and broker support personnel who have been in the business for twenty to thirty five years, instead of learning from a professional trainer who does not have real-world experience.
We will teach you how to structure your business, how to set and achieve your goals, help you create a winning business plan, and show you how to target niche markets. We also train you on different financing options, how to present them to prospects, and how to structure a deal that will both earn you money and satisfy your clients.
The investment in the course is $8,000. When you complete it, you will leave with:
- Knowledge of the best lease and loan programs for every type of customer from the finest credit clients to the most challenged credit clients;
- The ability to design and implement a marketing program that will give you an unlimited source of prospects;
- A computer program that helps you compute any kind of finance rate;
- A hand-held calculator which does pretty much the same thing in the field; and
- A 500+ page Course Manual which serves as an ongoing reference.
Learning From Experience
The material in this course has been developed from over 35 years of leasing industry experience primarily with small lessors and lease brokerage companies. These are ideas that have proven successful for some of the best of the best. Many people we have trained or mentored have gone on to CEO positions at their own companies.
Forms & Letters
Each student will receive a CD containing sample forms, sales letters and marketing pieces for just about any occasion. No need to “reinvent the wheel,” all of these have been used successfully by leasing companies and lease brokers.
Follow Up
Even if you choose not to avail yourself of the Tier Three Support Program, you are encouraged to contact us if problems develop or if there is a need for strategizing marketing situations. Given reasonable time limitations, we will try to help wherever possible. Of course Tier Three Program Brokers have access to unlimited consulting and support – as well as transaction processing services.
Tier Two : Corporate ID Package
It is important to present your company to the world in a profession manner. In today’s technological environment, that means an eye-catching logo and a professionally written website. That design must then be carried over to a presentation piece such as a “tri-fold” brochure, as well as to stationery and business cards.
You receive a fully functioning website for your lease broker business, a custom logo design to distinguish you from your competition, a tri fold brochure, customized stationary and business cards. Our package saves you money and time because you don’t have to search for a web designer, graphic artist and marketing copywriter. We can even arrange to have the materials printed for you at no additional charge other than the printing cost itself. You benefit from the experience of our lease business specialists who have designed a number of these sites for companies just like yours. They understand how to market leasing services in today’s business environment.
Tier Three : Ongoing Processing and Marketing Support
Podium Partners is the only company that offers both:
- Complete transaction processing from application to final funding - including structuring difficult deals; and
- Access to sales and marketing professionals to help you strategize and close those deals - from the simple "application only" small ticket leases to million dollar, complex structured loans.
You can literally submit an application, let us do the work and collect your commission – all while going out there and selling the next one.
If you went out to hire this same talent, you’re looking at at least three separate people with aggregate salaries well in excess of $100,000 a year. Eliminate the overhead of a payroll, and effectively receive full service and support to process your lease transactions utilizing the Podium Partners infrastructure.
You need never be alone in your journey with the Podium team behind you.
"The Backroom"
Our stellar administrative support team provides you with hassle-free lease processing. Podium Partners allows you to “outsource” your entire operations department and instead focus on closing the leases you are currently pursuing. In fact, you can literally send in an application and do nothing else until it’s time to cash your commission check; Podium will handle all the paperwork in between. Of course, most brokers want to be involved with some of the customer contact and vendor relations work, which is fine. In those instances, Podium will simply perform the administrative tasks that the broker doesn’t want to handle.
Our senior credit officers have many years of collective experience getting deals just like yours approved hassle-free. We perform all of the credit and bank reference checks, match your client with our funding resources, structure an appropriate financing program, and take care of all of the paperwork. Our sales experts and lease processors are available and accessible to answer your questions and work with you so that you are free to focus on the task that generates income, selling. You also save money because we eliminate the need for administrative assistants on your end.
Podium Partners has broken down lease processing to a science. Take advantage of our proven support system, and concentrate on closing more deals.
Marketing & Sales Support
Many lease brokers, whether new to the business or established professionals, often get bogged down in marketing and sales issues. We not only have a winning marketing and sales strategy ready for you to implement, but the people to back up your efforts. Why reinvent the wheel if you don’t have to?
Our well-designed, methodical marketing and sales plan will help you grow your business, so you can focus on closing the existing lease deals in your pipeline. We teach you how to target niche markets and work with equipment vendors so your marketing and sales are tailored to the entities that need your leasing services to increase their own revenue.
Imagine being able to grow your business without searching for a marketing consultant or having to worry about hiring graphic designers, ad and web copy writers or printers. Podium can do all of that for you and Ken Goodman’s experience in starting lease and growing leasing businesses (including three which made the "Inc. 500.") has given him the knowledge to create marketing plans that work. Let Podium get you started on your journey to success.
Why Podium Partners?
Leasing is enormously popular. About one third of all equipment
acquired in the U.S. each year is financed on a lease contract. Last
year that was well over $250 Billion worth. Over 80% of companies lease
all or part of their equipment – and that includes almost all of the
“Fortune 500” list of the biggest companies.The opportunities in leasing abound. For one thing, only one company has more than a 10% share of the market (they have 12%) so it’s wide open. Secondly, there is plenty of money available to finance leases and a significant percentage of the sources of that funding work through lease brokers.
You are dealing with business people, not flunkies. Much of the time they are independent entrepreneurs like yourself with the same burning desire for success and a willingness to embrace new ideas.
With the exception of a computer, a phone and a fax, there is very little needed to open your lease broker business – no equipment, no inventory, no shipping costs, no warehousing costs, no employees.
Some Of The Advantages Of Leasing/Financing Equipment
Alternative Uses of Funds
There are many ways a company can use cash if it isn’t tied up in equipment that offer significantly higher returns. Some of these are: Being able to finance a big order; taking quantity buying opportunities; getting a bargain at an auction; taking cash discounts (2% each 10 days is a 72% annual return); funding R & D projects; funding new marketing programs; hiring your competitor’s top salesperson; buying your competitor (or another synergistic company); investing in appreciating assets such as real estate.
100% Financing
Leasing generally covers everything including software, shipping and installation. All of this reduces initial costs.
Direct Tax Expensing On Leases
Qualifying lease payments are written off as made, eliminating the need for depreciation schedules and allowing faster write off.
Variable Payments
Payments can be matched to project revenues, seasonal cash flow variations, budget limitations and other challenges. The need to divert cash or add to loan balances is removed.
Avoiding Bank Restrictions
Leasing companies generally don’t file blanket liens or impose restrictive covenants, rate escalator clauses, “call anytime” provisions, compensating balance requirements (a five year 6% loan with a 20% compensating balance requirement actually yields about 15.7%) or any of those other little surprises that tend to accompany traditional bank lending arrangements.
Simple and Easy
Lease financing features simplified documentation, easy one page applications, no financial statements in most cases and accelerated approval times, all designed to get the client the equipment they need without delay.
Are You a Good Fit for Podium Partners?
You need an entrepreneurial spirit and a desire to
succeed. Many lease brokers come from such environments, but other
equally successful brokers have come from fields not normally
associated with such qualities. This list might include mortgage
lending, insurance, securities, accounting, information technology or
even engineering.
However, regardless of
your background, when you leave the Podium Partners training course,
you will have the basic tools and support structure to succeed as a
lease broker. The rest is up to you.
