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 | Ramada |
Business Type
FranchiseTotal Investment
$380,700 to $10,200,000Number of Units
965In Business Since
1954* For Current Info See:
Franchise Disclosure Document
Overview
Whether guests are looking for full-service experience or simply a
convenient and affordable stop in their travels, they’ll find a Ramada
hotel perfectly suited to their needs. A prominent player in the
mid-market hotel segment, Ramada Worldwide offers travelers an
affordable hotel where they can relax and be themselves.
Welcome to the new Ramada!
Ramada plans to increase development with a multimillion-dollar development advance program for new construction and high-profile conversion projects for qualified franchisees. As further proof of our on-going commitment to franchisee support, we've more than doubled our field team to help drive property performance and we've realigned marketing efforts for maximum exposure and effectiveness. We continue to improve our system by aggressively removing poor quality properties. The QA process was recently expanded to implement an Electronic Guest Satisfaction survey to help ensure superior service. Ramada hotels are upgrading the bed and bath experience by installing new beds with softer sheets, more pillows, new showerheads, curved shower bars, and thicker towels. All Ramada hotels also provide free wireless high speed Internet access. As a capstone to all of these significant improvements and exciting plans, we have launched a new logo and signage program to welcome guests and entice consumers at Ramada properties across the U.S. and Canada.
Welcome to the new Ramada!
Ramada plans to increase development with a multimillion-dollar development advance program for new construction and high-profile conversion projects for qualified franchisees. As further proof of our on-going commitment to franchisee support, we've more than doubled our field team to help drive property performance and we've realigned marketing efforts for maximum exposure and effectiveness. We continue to improve our system by aggressively removing poor quality properties. The QA process was recently expanded to implement an Electronic Guest Satisfaction survey to help ensure superior service. Ramada hotels are upgrading the bed and bath experience by installing new beds with softer sheets, more pillows, new showerheads, curved shower bars, and thicker towels. All Ramada hotels also provide free wireless high speed Internet access. As a capstone to all of these significant improvements and exciting plans, we have launched a new logo and signage program to welcome guests and entice consumers at Ramada properties across the U.S. and Canada.
Products & Services
With nearly 900 hotels in more than 25 countries, Ramada Worldwide
is a global presence that provides a familiar haven for travelers.
Positioned to appeal to mid-market leisure and business travelers,
Ramada® hotels offer guests a harmonious blend of comfort and
affordability.
Even before you step inside the door, you'll sense the change. From the sign out front, to the newly redesigned logo. Once inside, you'll discover something new around every corner. Spa-inspired in-room amenities, high-speed Internet access, and an enhanced bed and bath experience and that's just the beginning. There's no denying it; it's an exciting time at Ramada Worldwide. The opportunities are endless. For those who are already a part of the Wyndham Worldwide family, as well as those we'll soon be welcoming into it.
Even before you step inside the door, you'll sense the change. From the sign out front, to the newly redesigned logo. Once inside, you'll discover something new around every corner. Spa-inspired in-room amenities, high-speed Internet access, and an enhanced bed and bath experience and that's just the beginning. There's no denying it; it's an exciting time at Ramada Worldwide. The opportunities are endless. For those who are already a part of the Wyndham Worldwide family, as well as those we'll soon be welcoming into it.
Training & Support
As you know, the people on your team are critical to your success.
Our dedicated Training team provides a comprehensive suite of learning
opportunities designed to help you run your business. Our hands-on
curriculum includes:
General Manager Orientation
Our GM orientation (Strategic Training for Exceptional Performance – S.T.E.P.) is a five day program which focuses on the brand tools and resources designed to optimize your business’ performance.
Owner Orientation
For our owners, we offer a three day program designed to familiarize you with the support and services offered by your brand as well as the entire Wyndham Hotel Group.
Regional Training Workshops
Throughout the year, we offer innovative training workshops at regional sites near you. Designed to improve your property’s performance, these workshops may focus on hotel operations, customer service, brand programs, sales and marketing.
Online Training Offerings
Through your brand portal, we bring the training to you. We offer a wide variety of workshops that include self-paced, live and video-based programs.
Property Management System Training
Your property management system is an important part of your business and we can provide you with the training to get the most of out of it. Whether it’s a live workshop hosted on-site or a series of e-learning workshops, we help your team better understand how to effectively utilize your property management system.
General Manager Orientation
Our GM orientation (Strategic Training for Exceptional Performance – S.T.E.P.) is a five day program which focuses on the brand tools and resources designed to optimize your business’ performance.
Owner Orientation
For our owners, we offer a three day program designed to familiarize you with the support and services offered by your brand as well as the entire Wyndham Hotel Group.
Regional Training Workshops
Throughout the year, we offer innovative training workshops at regional sites near you. Designed to improve your property’s performance, these workshops may focus on hotel operations, customer service, brand programs, sales and marketing.
Online Training Offerings
Through your brand portal, we bring the training to you. We offer a wide variety of workshops that include self-paced, live and video-based programs.
Property Management System Training
Your property management system is an important part of your business and we can provide you with the training to get the most of out of it. Whether it’s a live workshop hosted on-site or a series of e-learning workshops, we help your team better understand how to effectively utilize your property management system.
Why Ramada?
The $124 billion domestic lodging industry is a fast growing part of
the hospitality industry. Generally divided into four segments, the
domestic lodging industry includes luxury, upscale, middle scale and
economy accomodations.In 2004, the U.S. lodging industry boasted approximately 47,600 properties, representing more than 4.4 million guest rooms. 3 million of these rooms were in franchised hotels and 1.4 million were in independent hotels.
According to PricewaterhouseCoopers' forecast, the U.S. lodging industry is expected to gross $25.6 billion in pretax profits in 2006 and $30.3 billion in 2007.
Brand Intranet Portal
As a Ramada franchisee, you’ll get 24/7 online access to MyPortal – and a wide variety of tools with just one ID and password. This includes:
- Access for all employees, including housekeepers and front desk, as determined by the GM.
- Free e-mail accounts with spam filter for the owner, site principal and GM.
- Content-specific information based on your needs and user profile.
- Whenever/wherever access to brand and property performance information, rate management tools, RFP response tools and more.
Promotions
Ramada runs seasonal promotions to drive incremental room nights and brand awareness. Leveraging its relationships with other Wyndham Worldwide brands and TripRewards partners, Ramada gives customers value-packed offers during key travel months.
Global Sales
Targeting corporations, tour operators, travel agencies, associations, international markets and government agencies, the Wyndham Worldwide sales team delivers booking opportunities and revenues to Ramada properties. Our sales professionals manage customer relationships between Ramada and specialty markets and companies. They also facilitate wholesale tour contracts with properties and represent Ramada at major industry trade shows.
Reservations Call Center
We make it easy for customers to book their reservations at your Ramada hotel. Travel agents have access to Ramada properties via every major Global Distribution System (GDS). We also provide an easy-to-remember toll-free reservation number – (800)2RAMADA – that is supported by a professional call center staff and Web site (Ramada.com).
Ramada.com
Our Ramada.com Web site receives millions of visitors annually and features an easy-to-use booking engine, special national and regional promotions and our Guaranteed Best Available Rates – the lowest publicly available Ramada rates on the Internet.
Are You a Good Fit for Ramada?
Some Frequently Asked Questions:
Is there an initial fee for a Wyndham Hotel Group franchise?
Yes, with a non-refundable application fee. The amount of the initial fee varies between brands.
Are there Royalties?
Yes, the amount of the royalties varies between brands.
Do the Wyndham Hotel Group have properties for sales?
No, we purely franchise and do not own any of our franchises. Therefore, we are never in competition with you!
Can I have a partner in a franchise?
We welcome investor groups.
Do you have any minority franchisee development programs?
Yes, "Keys to Success — Building Wealth through hotel Ownership" program.
Will you finance my hotel deal?
No we do not finance hotel deals. However, we do offer Development and minority incentives for qualified applicants for some of our brands.
Is there an initial fee for a Wyndham Hotel Group franchise?
Yes, with a non-refundable application fee. The amount of the initial fee varies between brands.
Are there Royalties?
Yes, the amount of the royalties varies between brands.
Do the Wyndham Hotel Group have properties for sales?
No, we purely franchise and do not own any of our franchises. Therefore, we are never in competition with you!
Can I have a partner in a franchise?
We welcome investor groups.
Do you have any minority franchisee development programs?
Yes, "Keys to Success — Building Wealth through hotel Ownership" program.
Will you finance my hotel deal?
No we do not finance hotel deals. However, we do offer Development and minority incentives for qualified applicants for some of our brands.
