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 | Showhomes of AmericaFrom Vacant House to Valued Home |
Business Type
FranchiseNumber of Units
43In Business Since
1985* For Current Info See:
Franchise Disclosure Document
Overview
Showhomes has helped Realtors and homeowners sell more than 22,000 homes worth more than $7 billion since its founding in 1986. Showhomes gives its franchisees an opportunity to add value to a well-defined, but under-served, real estate niche: vacant houses.
It's a fact: well-furnished homes, kept in show-to-sell condition seven days a week, sell faster—and at higher prices—than vacant properties. We add value to empty houses by transforming them into inviting, cared-for homes, furnishing, decorating and managing them for maximum value. Our proven business model offers robust returns without the risk and capital expense of buying and selling property.
It's a fact: well-furnished homes, kept in show-to-sell condition seven days a week, sell faster—and at higher prices—than vacant properties. We add value to empty houses by transforming them into inviting, cared-for homes, furnishing, decorating and managing them for maximum value. Our proven business model offers robust returns without the risk and capital expense of buying and selling property.
Products & Services
Simply put, Showhomes turns vacant houses into valued homes. For over twenty years Homeowners, Realtors and Home Managers have discovered that our strategy of staging and marketing luxury homes produces genuine value. Home Owners and Realtors realize a sale with maximum results in the minimum time. Our carefully screened Home Managers enjoy an enviable lifestyle. This brilliant business model has proven over time to be effective in any market condition.
In 1986, as housing inventories and foreclosures skyrocketed, Showhomes' founders pioneered an inventive way to convert the downturn into a lucrative venture. They launched Showhomes of America, a turnkey service to furnish, decorate and manage vacant homes so they would show better and command higher market prices for their owners. The concept proved so successful that, within a year, PHH Homequity—the nation's largest corporate relocation company and parent of Coldwell Banker, ERA and Century 21—established an alliance with Showhomes and opened 14 offices nationwide. In 1994, the company decided to franchise its unique business model to create opportunity for more rapid growth and market penetration.
In 2004, a group of seasoned real estate investors and business leaders purchased Showhomes and adjusted the business model. Up to this point, modest fees from home managers were the only revenue stream for franchise owners. Recognizing the value that Showhomes delivers to homeowners, the company revamped its fee structure to align homeowner fees with the value added. A success fee—paid by the homeowner at closing—now rewards the accelerated sales and higher market values that Showhomes delivers.
In 1986, as housing inventories and foreclosures skyrocketed, Showhomes' founders pioneered an inventive way to convert the downturn into a lucrative venture. They launched Showhomes of America, a turnkey service to furnish, decorate and manage vacant homes so they would show better and command higher market prices for their owners. The concept proved so successful that, within a year, PHH Homequity—the nation's largest corporate relocation company and parent of Coldwell Banker, ERA and Century 21—established an alliance with Showhomes and opened 14 offices nationwide. In 1994, the company decided to franchise its unique business model to create opportunity for more rapid growth and market penetration.
In 2004, a group of seasoned real estate investors and business leaders purchased Showhomes and adjusted the business model. Up to this point, modest fees from home managers were the only revenue stream for franchise owners. Recognizing the value that Showhomes delivers to homeowners, the company revamped its fee structure to align homeowner fees with the value added. A success fee—paid by the homeowner at closing—now rewards the accelerated sales and higher market values that Showhomes delivers.
Training & Support
Your success is our successWe're firmly committed to our franchisees' success. In addition to a proven real estate model, we offer the proprietary tools, knowledge, business systems, training and support to help franchisees thrive. When you sign on as a Showhomes franchise owner, we provide hardware and software systems and help you identify office sites, recruit employees and build a website. You'll even get an executive mentor to coach and consult with you through ramp-up and beyond. After your franchise is established, we continue to provide:
Business development systems, including custom software, contracts and forms
Marketing programs and collateral, sales presentations, brochures and direct marketing materials
Ongoing training and coaching
Public relations, advertising and trade show support
Formal and informal networks of peer support
Why Showhomes of America?
Every market offers strong Real estate opportunities
Whether the stock market is up or down, unemployment is high or low, home sales are strong or weak, homeowners always want to sell homes quickly—for top dollar. That's why residential real estate provides consistently robust business opportunities. Showhomes founders proved this when they successfully started the business in the mid-1980s, in spite of a weak market and high foreclosure rates. During the next decade—when home sales strengthened—the business grew even faster.
National brand, strong credibility
We're a strong presence in the real estate community with a 20-year track record of success, recognized by national business and real estate publications. Our services have been featured in leading print and broadcast media, including The New York Times, The Chicago Tribune, The Wall Street Journal, CNN-fn and Oprah.
Whether the stock market is up or down, unemployment is high or low, home sales are strong or weak, homeowners always want to sell homes quickly—for top dollar. That's why residential real estate provides consistently robust business opportunities. Showhomes founders proved this when they successfully started the business in the mid-1980s, in spite of a weak market and high foreclosure rates. During the next decade—when home sales strengthened—the business grew even faster.
National brand, strong credibility
We're a strong presence in the real estate community with a 20-year track record of success, recognized by national business and real estate publications. Our services have been featured in leading print and broadcast media, including The New York Times, The Chicago Tribune, The Wall Street Journal, CNN-fn and Oprah.
Are You a Good Fit for Showhomes of America?
Showhomes franchise owners have an indefinable spark that sets them apart. They offer a unique combination of creativity, real estate acumen and the willingness to try new things. If you'd like to join the team, we're looking for experienced business professionals with a sense of adventure, fundamental knowledge of real estate and these qualities:
- Proven ability to lead a successful business or business unit
- Service orientation and desire to help others
- Creativity and vision
- Entrepreneurial drive and strong work ethic
- Integrity and honesty
