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 | Super 8 MotelsSee You Along the Way |
Business Type
FranchiseMin Liquid Capital
$240,000 to $2,400,000Number of Units
1,900In Business Since
1974* For Current Info See:
Franchise Disclosure Document
Overview
Our Businesses
Wyndham Hotel Group franchises hotels and provides property management services. We are:
About Super 8 Motel
Super 8® began in 1974 with one modest motel in Aberdeen, South Dakota, offering rooms for $8.88 per night. More than 30 years later, Super 8 is now a roadside institution offering guests consistently clean rooms and friendly service at over 2000 motels across North America.
Our typical guest is a cost-conscious but discriminating working professional traveling for business or leisure, or retired leisure traveler. Wherever they are, our guests can count on clean rooms at reasonable rates at any Super 8 motel along the way.
History
Based on the philosophy of providing consistent, friendly service and clean rooms at low rates, Super 8 was born in a coffee shop in Aberdeen, South Dakota. This coffee shop dream between two acquaintances, Dennis Brown and Ron Rivett, came to fruition in September 1974 when the first Super 8 motel was opened for business in Aberdeen, charging a mere $8.88 a night. Since then, Super 8 can be found in more locations than any other economy lodging chain in the world.
Wyndham Hotel Group franchises hotels and provides property management services. We are:
- The World's largest lodging franchisor, as measured by the number of franchised hotels.
- A franchisor of 10 lodging brands that include economy, middle scale and upscale accomodations.
- A lodging business with nearly 6,500 franchised hotels. This represents over 535,000 rooms on six continents – including 10% of the U.S. hotel room inventory.
- The marketer of the TripRewards® loyalty program, the lodging industry's largest loyalty program as measured by the number of participating hotels.
About Super 8 Motel
Super 8® began in 1974 with one modest motel in Aberdeen, South Dakota, offering rooms for $8.88 per night. More than 30 years later, Super 8 is now a roadside institution offering guests consistently clean rooms and friendly service at over 2000 motels across North America.
Our typical guest is a cost-conscious but discriminating working professional traveling for business or leisure, or retired leisure traveler. Wherever they are, our guests can count on clean rooms at reasonable rates at any Super 8 motel along the way.
History
Based on the philosophy of providing consistent, friendly service and clean rooms at low rates, Super 8 was born in a coffee shop in Aberdeen, South Dakota. This coffee shop dream between two acquaintances, Dennis Brown and Ron Rivett, came to fruition in September 1974 when the first Super 8 motel was opened for business in Aberdeen, charging a mere $8.88 a night. Since then, Super 8 can be found in more locations than any other economy lodging chain in the world.
Products & Services
Customer ProfileOur typical guest is either a working professional traveling for business or leisure or a retired couple traveling for pleasure. For them, Super 8 is not always their final destination, but can be a welcome stop along the way.
Amenities
Super 8 continually strives to make our guests as comfortable as possible no matter where your travels may take you. That's why each of our over 2,000 locations are now proud to offer an array of amenities that will provide a restful night's sleep, the energy to start the morning off right and everything else in between.
- Convenient FREE high speed internet access
- FREE Continental Breakfast
- FREE local calls to keep in touch when you're on the road
- FREE Cable or Satellite TV with premium channels
- Shampoo and hair dryers in every room
- Alarm clock/radios in every room so you'll always be on time
- Kids under 17 stay free with adult family member
- Earn valuable TripRewards points that can be redeemed for free night stays, airline miles, gift cards at top retailers, and more!
Training & Support
TrainingAs you know, the people on your team are critical to your success. Our dedicated Training team provides a comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes:
General Manager Orientation
Our GM orientation (Strategic Training for Exceptional Performance – S.T.E.P.) is a five day program which focuses on the brand tools and resources designed to optimize your business’ performance.
Owner Orientation
For our owners, we offer a three day program designed to familiarize you with the support and services offered by your brand as well as the entire Wyndham Hotel Group.
Regional Training Workshops
Throughout the year, we offer innovative training workshops at regional sites near you. Designed to improve your property’s performance, these workshops may focus on hotel operations, customer service, brand programs, sales and marketing.
Online Training Offerings
Through your brand portal, we bring the training to you. We offer a wide variety of workshops that include self-paced, live and video-based programs.
Property Management System Training
Your property management system is an important part of your business and we can provide you with the training to get the most of out of it. Whether it’s a live workshop hosted on-site or a series of e-learning workshops, we help your team better understand how to effectively utilize your property management system.
Operations Support
Once your property officially opens, your on-going support team will consist of your Director of Business Development and Franchise Services Manager. Your Director of Business Development will periodically visit your site to discuss and help you implement brand strategies. Your Franchise Services Manager will be available to assist you from our corporate office with any immediate questions or concerns you may have.
Technical Support Services
The Technical Support Services (TSS) department provides technical support via the online self help knowledgebase, E-Media instructional modules available both on MyPortal and the knowledgebase, and over the phone when the solution is not available in the knowledgebase.
Their services and key responsibilities are:
- First line support for all franchisees experiencing technical difficulties.
- Ownership of a customer’s technical issue or request by embracing the entire “life cycle” of a request from initial contact through problem resolution.
- Education of customers and prevention of problems through trend analysis and reporting.
- Support of all technology products and services offered by Wyndham Hotel Group including PM System, MyPortal, Email, RFP, TripRewards, MyLearning, etc.
Why Super 8 Motels?
Our IndustryThe $124 billion domestic lodging industry is a fast growing part of the hospitality industry. Generally divided into four segments, the domestic lodging industry includes luxury, upscale, middle scale and economy accomodations.
In 2004, the U.S. lodging industry boasted approximately 47,600 properties, representing more than 4.4 million guest rooms. 3 million of these rooms were in franchised hotels and 1.4 million were in independent hotels.
According to PricewaterhouseCoopers' forecast, the U.S. lodging industry is expected to gross $25.6 billion in pretax profits in 2006 and $30.3 billion in 2007.
Market Position
Super 8 is an excellent choice for the discriminating, cost-conscious traveler. A well-known national lodging chain, Super 8 provides convenient locations, clean rooms and friendly service at a reasonable price.
