The Exercise Coach

The Exercise Coach is designed from the ground up to eliminate the barriers to fitness and health that exist in the current wellness industry. An estimated 85% of the US adult population is not participating in meaningful, consistent exercise. We are driven by a scientific understanding of human health and empowered by cutting edge fitness technology. Our unique training system removes the barriers to fitness that so much of the population struggles with. In just two twenty minute workouts weekly, we deliver concentrated exercise in a comfortable studio. Each exercise session is instructed by certified wellness coaches who are trained to motivate and inspire clients to achieve their physical goals. 

We’ve spent 12 years perfecting exercise routines based on rigorous research and modern technology. Our 20-minute approach simplifies routines for busy people to receive quality, safe, effective exercise. Most people want the benefits of regular exercise, but don’t have the time to spend hours day in, day out in the gym. Our personalized, clean, professional studios are a contrast to larger gyms and health clubs.

When compared to traditional personal training and gyms, our clients pay less for their sessions while receiving a better workout. So not only do we provide better quality for less money, but we also need less time from our clients than regular gyms and trainers. Plus, our franchise owners become experts in delivering quality, effective workouts to people who will truly appreciate the results. 

Everyone knows and understands the benefits from exercise but only 10-15% of the US adult population does so consistently at the recommended level. Most of the fitness industry competes for those small numbers of avid exercisers who consider working out as part of their lifestyle. However, our formula presents the perfect solution for the majority who view traditional exercise as tedious, intimidating, or just unpleasant. 

Our business targets and caters largely with the baby boomer generation, the fastest growing population segment in the United States. As most of the wealth in the country is in their hands, and as they live longer than previous generations, relying on this population ensures a large steady customer base that is untapped by other gyms who focus on younger generations. To understand how lucrative this market is, consider that in the United States, someone turns 50 nearly every 7.5 seconds. These consumers often feel ignored and are unhappy at most larger gyms and clubs. Our entire business revolves around meeting their needs and fitness.