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 | WineStylesBecause Every Day Is an Occasion |
Business Type
FranchiseMin Liquid Capital
$75,000Total Investment
$154,800 to $242,500Required Net Worth
$200,000Number of Units
57In Business Since
2003* For Current Info See:
Franchise Disclosure Document
Overview
Walking
into a WineStyles store is like taking a journey to wine country. Our
ambience is warm and reminiscent of a wine cellar in an old European
village. From your first step through the doorway, upon the color-worn
floors, you are transcended to another place and time.
You will be captivated by the walls drenched in rich Tuscan colors, accented with antiqued wood and worn surfaces; they are stacked high with a visual seduction of wine encased in a boundless array of old stone alcoves, all blending into a scene from the aged wineries of the world. Oak barrels encasing wine cooling units mask the present day and transcend you back a few thousand years, when wine was the drink of choice for the discriminating gourmand.
WineStyles offers consumers an uplifting shopping experience that opens up an engaging in-store world. Wines are conveniently organized by taste “styles" and are accompanied by point-of-sale cards that offer at-a-glance information.
Targeted WineStyles locations are residential retail centers in areas with a high percentage of upscale, over-age-40 consumers. Once you find a location, we will assist you in your store layout, construction, and ordering of equipment and inventory.
You will be captivated by the walls drenched in rich Tuscan colors, accented with antiqued wood and worn surfaces; they are stacked high with a visual seduction of wine encased in a boundless array of old stone alcoves, all blending into a scene from the aged wineries of the world. Oak barrels encasing wine cooling units mask the present day and transcend you back a few thousand years, when wine was the drink of choice for the discriminating gourmand.
WineStyles offers consumers an uplifting shopping experience that opens up an engaging in-store world. Wines are conveniently organized by taste “styles" and are accompanied by point-of-sale cards that offer at-a-glance information.
Targeted WineStyles locations are residential retail centers in areas with a high percentage of upscale, over-age-40 consumers. Once you find a location, we will assist you in your store layout, construction, and ordering of equipment and inventory.
Products & Services
Welcome to WineStyles...and a new and easy way to shop
for wine. Our store’s concept demystifies the wine buying experience,
making life easier for you. We’ve taken the guesswork out of choosing
your wine. That’s because we categorize our wines by style…..so,
whether you’re bold, crisp or bubbly, you’ll find the wine to suit your
individual taste, with a separate section for each style.
Our wine experts carefully select unique labels—many available only at WineStyles—and we specialize in hard-to-find wines from small and large vineyards. We bring these recognizable and boutique wines to you at affordable prices--$10 to $25. WineStyles can special order most wines by the bottle or case—often, with delivery in 24 hours.
Plus, we offer a great selection of wine-related merchandise and gift baskets, which we’ll be happy to customize on the premises.
You’ll find the classic wine cellar décor of our stores very inviting and complemented by our friendly, knowledgeable staff. So, stop by a location near you to sample, sip and shop for the wine you love. Because everyday is an occasion.
Our wine experts carefully select unique labels—many available only at WineStyles—and we specialize in hard-to-find wines from small and large vineyards. We bring these recognizable and boutique wines to you at affordable prices--$10 to $25. WineStyles can special order most wines by the bottle or case—often, with delivery in 24 hours.
Plus, we offer a great selection of wine-related merchandise and gift baskets, which we’ll be happy to customize on the premises.
You’ll find the classic wine cellar décor of our stores very inviting and complemented by our friendly, knowledgeable staff. So, stop by a location near you to sample, sip and shop for the wine you love. Because everyday is an occasion.
Training & Support
We offer a turnkey operation and will assist you every step of the way to cultivate your business.- Once a site has been selected, our initial and ongoing support covers build- out, the point-of- sale system, inventory, full operational training, and grand opening preparations.
- For an extra competitive edge, we even provide our franchisees with a wine education course and the opportunity for hands-on training in an existing store.
Our training program includes:
- An overview of the wine industry
- On-site wine tasting
- Lessons regarding marketing and advertising, store operations, merchandising and customer service procedures
- Instruction regarding inventory, general business procedures and management techniques
Your initial training will take place at our Corporate Office where you will become proficient in all phases of operating your store. The importance of proper training cannot be over emphasized: It is essential for your success. Your area developer and/or a WineStyles corporate employee will be at your location to assist you with your store set up, on- site training, and opening. We will continue to support you throughout your WineStyles franchise ownership.
Why Winestyles?
At
WineStyles we approach marketing from both a national and a local
perspective. Each WineStyles franchisee contributes to a national
marketing fund that provides a consolidated marketing and branding
effort. These plans include grand openings, direct mail programs,
newsletters, e-commerce, wine tastings, and many other local and
national marketing vehicles, including public relations campaigns.
By using the purchasing power of multiple franchisees and the incredible future growth potential for WineStyles, we have negotiated significantly discounted national contracts with wineries, distributors and manufacturers of wine-related products and accessories. WineStyles utilizes a company-wide communication intranet system that enables efficient communication throughout the company. We provide up-to-date information that is easily accessible at your fingertips.
The WineStyles Team is committed to maintaining personal relationships with each franchisee, area developer, employee and vendor associated with WineStyles.
Consider the following:
By using the purchasing power of multiple franchisees and the incredible future growth potential for WineStyles, we have negotiated significantly discounted national contracts with wineries, distributors and manufacturers of wine-related products and accessories. WineStyles utilizes a company-wide communication intranet system that enables efficient communication throughout the company. We provide up-to-date information that is easily accessible at your fingertips.
The WineStyles Team is committed to maintaining personal relationships with each franchisee, area developer, employee and vendor associated with WineStyles.
Consider the following:
- Wine consumption in the United States posted its eighth consecutive year of growth
- Wine consumption climbed to 232 million cases in 2003; table wine, which represents 89% of all wine, fueled the rise
- Imports grew 6.4% while domestic wine declined less than 1%; however, domestic wine represented nearly 80% of total wine consumed
- Publicized health benefits contribute to increased consumption by middle-aged and older Americans
- Consumer demand for quality wines from around the globe, coupled with reports linking moderate wine consumption to good health, has helped fuel the wine boom
- Consumer attitudes have changed about the "occasion appropriateness" of wine
- Major brands are spending more for advertising, positioning wine as a more casual, everyday enjoyment
- Annual sales of wine in the U.S. in 2000 totaled more than $12.5 billion
- Spending on wine increased significantly between 1995 and 2000, rising 31% (after adjusting for inflation)
Are You a Good Fit for Winestyles?
With an investment range
per store suitable for smaller investors (including independent
entrepreneurs and families making the transition to self-employment),
WineStyles is a particularly easy entry into franchise ownership.
Here at WineStyles, we are thrilled with the overwhelming success of our concept. Watching its rapid growth has been exciting for our WineStyles team. Our concept is so simple, it sells itself.
Here at WineStyles, we are thrilled with the overwhelming success of our concept. Watching its rapid growth has been exciting for our WineStyles team. Our concept is so simple, it sells itself.
