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 | Women's EditionThe Magazine for Metropolitan Women |
Business Type
FranchiseMin Liquid Capital
$100,000Total Investment
$55,855 to $77,590Required Net Worth
$150,000* For Current Info See:
Franchise Disclosure Document
Overview
Timing is Everything!
There may never be a better time than now to launch a new Women's Edition magazine. If you are a professional sales person who's ready to own your own business, Women's Edition might be the answer.
There may never be a better time than now to launch a new Women's Edition magazine. If you are a professional sales person who's ready to own your own business, Women's Edition might be the answer.
Products & Services
A Legacy of Success
Women’s Edition magazine is a monthly, glossy publication that targets active women ages 25 to 54+ in the middle to upper income levels. Women’s Edition began in Omaha, Nebraska and has been successfully publishing there since June of 1986. Women’s Edition has since expanded and is currently publishing in nine other markets.
As a Women's Edition franchisee, you will be granted an exclusive territory in which to sell advertising. Each month, we will produce and print a magazine for your local territory, to include providing the front cover and a large majority of the editorial. You will be responsible for a limited number of “localized” stories which will feature local businesses in your city, following a simple, clear format...and the sales of the advertising.
Successful franchisees are competitive, hard working professionals with the ability to follow our proven system. Success also means a solid future with the opportunity for great financial rewards.
Women’s Edition magazine is a monthly, glossy publication that targets active women ages 25 to 54+ in the middle to upper income levels. Women’s Edition began in Omaha, Nebraska and has been successfully publishing there since June of 1986. Women’s Edition has since expanded and is currently publishing in nine other markets.
As a Women's Edition franchisee, you will be granted an exclusive territory in which to sell advertising. Each month, we will produce and print a magazine for your local territory, to include providing the front cover and a large majority of the editorial. You will be responsible for a limited number of “localized” stories which will feature local businesses in your city, following a simple, clear format...and the sales of the advertising.
Successful franchisees are competitive, hard working professionals with the ability to follow our proven system. Success also means a solid future with the opportunity for great financial rewards.
Training & Support
Our training program teaches motivated individuals everything they need to know to be a successful Women's Edition franchise owner. The primary objective of our training program is to teach you how to set up your franchise, how to hire additional staff, and become familiar with the monthly duties that will follow. We will also train you how to successfully sell advertising. In addition, we make sure you are capable of publishing a quality magazine that is consistent with the high standards of Women's Edition, Inc.All New Franchisees Receive Complete Training and Support. Our training program will cover the following topics:
- Introduction to Women's Edition
- Setting up your office
- Owner procedures
- Benefits of advertising in Women's Edition
- Learning the sales presentation
- Distribution of your magazine
The Support Never Stops. We have an ongoing series of communication, training and networking opportunities:
- The Van deWalle's will be available toll free for any questions or concerns.
- The National Operations Manager and Special Projects Manager will be available toll free for any sales or billing questions.
- Graphic artists will be able toll free for any graphic or technical questions.
- New materials will be mailed to your office as the manual is updated for the latest information for you and your staff.
- Annual franchisee meetings will be held for education and networking purposes.
Why Women's Edition?
- Expertise: Women's Edition magazine has over 21 years of experience in the magazine industry. The first edition was published in June 1986. Simply put, we know the business and we know how to help our franchisees achieve success. We are the experts!
- Outstanding Product: Our magazine is printed on glossy paper with high resolution images for best picture quality. The art department uses the latest software and continues to stay on the cutting edge of technology. In addition to our magazine, we operate www.WomensEdition.com, which features all of our local and national editorial for the current month. We also provide a Business Links section which allows our readers to easily find an advertiser's Web page.
- Effective Distribution: We target active, middle to upper income women, ages 25 to 54+. This is accomplished through our targeted distribution. We'll share the secrets of reaching women where they work, shop and wait!
- Training and Support: By joining our publishing group, you will be provided support from our marketing, sales and art & editorial departments. You will be mentored by people who have years of experience in making Women's Edition successful.
- Exclusive Territories: All Women's Edition Franchisees receive an exclusive and protected territory in which to promote and produce Women's Edition magazine.
- Business to Business Opportunity: A Women's Edition franchise allows you to work with other business owners during regular business hours. As a Women's Edition franchisee, you can work Monday through Friday 8:00 am to 5:00 pm and still have your evenings and weekends to enjoy yourself.
- Magazines are the Next "New Thing": According to an article by Advertising Age, magazines offer benefits that are distinct among competing forms of media. Magazines offer a medium where the advertisements flow with the content rather than interrupting the content, such as pop up ads on the internet and television commercials during your favorite program. Magazines have been around for decades, but are just coming into their own. This is not a fad franchise.
- Minimal Employees: Since the majority of the magazine is put together and provided to the franchisee by Women's Edition, Inc., minimal employees are needed to run a successful office. Most of the current franchisee offices have only 2 to 3 members, one of which is the owner.
- No Spoilage: Unlike many franchise opportunities, a Women's Edition franchise has no spoilage. This means that you are not paying for products that can go to waste.
Are You a Good Fit for Women's Edition?
The initial franchise fee, and initial marketing materials purchased from Women’s Edition, Inc., range from $29,515.00 to $31,600.00. The estimated initial investment required ranges from $55,855.00 to $77,590.00. This will cover all costs for the first three months, estimated time from startup to first Local Edition being printed, shipped and distributed, including salaries.What does it take to financially qualify?
We normally require new franchisees to have a net worth of at least $150,000.00, a liquid net worth of at least $100,000.00, and 5 years experience. We will consider waiving the experience requirement for persons with substantial net worth. We will consider waiving the net worth requirement if the proposed franchisee has substantial sales experience, particularly in the Women’s Edition system. Our franchise fee is $27,550.
