Alloy Personal Training

This boutique fitness franchise delivers science-based personal training in a small-group format, typically at a certified coach-to-client ratio of 1:6. The concept is built around customized workout plans that change with every client visit, ensuring no session is ever repeated and that clients experience maximum variety and progress. The model specifically targets the "Active Aging" demographic — individuals seeking sustainable fitness results regardless of age, ability level, or injury history — while welcoming members at any stage of their fitness journey.

Franchisees operate brick-and-mortar studio locations and benefit from a comprehensive support system including business management tools, tracking software to monitor client progress, and accountability appointments built into memberships. The franchise system was developed from over 30 years of operational experience and provides training directors and owners with a proven platform refined across fitness facilities worldwide. Franchisees receive ongoing operational, marketing, and technology support to grow their local business.