Apartments by Marriott Bonvoy

This premium serviced apartment brand operates as a soft-brand franchise model under one of the world's largest hospitality companies, allowing property owners to build, convert, or design independently styled residential units while leveraging a globally recognized loyalty and distribution platform. Properties feature private bedrooms, separate living rooms, full kitchens, and washer/dryer units, catering to both short and extended stays for leisure and business travelers. The brand targets premium and luxury apartment-style accommodations in central urban and resort locations.

Franchisees benefit from access to a massive global reservations network, loyalty program integration, and established brand standards. The model is designed for hotel developers and real estate investors seeking flexibility in design while gaining the marketing power of a well-known hospitality brand. Franchise fees typically range from $100,000 to $151,000 with a 5% royalty, and total investment for a newly constructed 50-100 room property is significant, reflecting the capital-intensive nature of hotel development.