avid Hotels

This midscale hotel brand targets everyday travelers seeking consistent quality at an affordable price point. Operating under one of the world's largest hospitality groups, franchisees benefit from a globally recognized reservations system, loyalty program integration, and extensive operational support. The brand focuses on delivering essential amenities — including free hot breakfast, complimentary Wi-Fi, and modern room designs — without unnecessary extras that drive up costs.

The business model centers on new construction builds typically around 90 rooms, with a streamlined prototype designed to reduce construction costs and improve operational efficiency. Franchisees receive pre-opening training, ongoing field support, and access to centralized marketing and procurement programs.

The customer base consists primarily of value-conscious business and leisure travelers who prioritize reliability and cleanliness over luxury. Revenue is driven by room nights with a royalty fee of approximately 2% of gross room revenues.