Bartercard

This business operates as a global trade exchange franchise, connecting member businesses through a proprietary barter currency system that allows them to trade goods and services without using cash. Members gain access to a large network of cardholders, enabling them to generate new business, preserve cash flow, and reduce excess inventory or unused capacity. Franchisees are granted exclusive territorial rights and receive comprehensive training, marketing support, and access to the brand's technology platform.

The business model is B2B-focused, targeting small and medium-sized enterprises across diverse industries. Revenue is generated through membership fees, transaction fees on trades, and related services. With dozens of offices worldwide and a proven international track record since 1991, franchisees benefit from an established global brand, ongoing operational support, and a differentiated service offering in the financial and business services space.