CityRow

Franchise Overview

Health Beauty & Fitness Recreation & Social

CityRow is a boutique fitness franchise operating rowing-focused studios where members combine water-based indoor rowing machines with interval training and sculpting exercises for a high-intensity, low-impact workout. The brand runs both physical studio locations and a digital home-workout platform, extending its reach beyond in-person classes.

Key Highlights

Water-based rowing delivers high-intensity training with meaningful joint protection
Developed and proven in one of the world's most competitive fitness markets
Franworth backing provides robust operational, marketing, and business development support
Flexible ownership model supports both hands-on operators and semi-absentee owners

CityRow's differentiated position in the rowing fitness niche, paired with a scalable model and strong brand infrastructure, gives franchisees a credible entry point into the growing boutique fitness industry.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since2014

Number of Units6

Min Liquid Capital$150,000

Required Networth—

$$$Total Investment$254K – $610K

CityRow Franchise Disclosure Documents (FDD)

These official CityRow FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

Available Documents

CityRow FDD 2020

June 2020

$99.00

CityRow FDD 2019

May 2019

$99.00

CityRow FDD 2018

March 2018

$99.00

Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.

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