Classico Collection by Sonesta

This upper-upscale soft-brand hotel collection is designed for primary and lifestyle markets including urban, leisure, and resort destinations. The brand differentiates itself through signature local cuisine, whether traditionally rooted or surprisingly contemporary, combined with refined interiors and high-touch service that reflect the character of each property's locale. Franchisees operate under the parent company's Core Collection Standards and benefit from inclusion on its central reservations platform, distribution channels, and loyalty program with approximately 3 million members.

The model targets hotel owners seeking to convert or newly construct properties in the upper-upscale competitive set alongside brands such as Curio, Trademark, and Autograph. Franchise agreements are governed by a current FDD, with investment requirements primarily suited to large hotel developments of approximately 250 rooms. The brand launched in mid-2023 and has been actively signing new franchise agreements, contributing to the parent company's broader portfolio expansion across 13 distinctive hotel brands.