Crossings by GrandStay

This mid-scale hotel franchise brand operates under a parent hospitality company that offers multiple property types, including new construction builds and property conversions. Franchisees benefit from a centralized reservation system, brand website distribution, and global distribution system access to drive occupancy. The business model supports both new builds and conversions of existing properties, providing flexibility for investors entering the lodging market.

Franchisees receive ongoing support including marketing, reservations technology, and operational guidance from the franchisor. The brand targets travelers seeking comfortable, value-oriented accommodations, positioning itself in the mid-scale hospitality segment. Support infrastructure includes a dedicated franchise development team and established brand recognition in regional markets.