DQ Treat

Franchise Overview

DQ Treat is the dessert-focused concept under the iconic Dairy Queen brand, serving soft-serve cones, signature Blizzard desserts, sundaes, milkshakes, and seasonal novelties exclusively — available as a storefront or kiosk suited to malls, entertainment venues, and high-traffic retail environments.

Key Highlights

One of the world's most recognized quick-service dessert brands with multigenerational loyalty
Flexible storefront and kiosk formats designed for diverse high-traffic retail environments
Streamlined treat-only operations with a smaller footprint than full-service restaurant models
Backed by Berkshire Hathaway with decades of strong, established brand equity

Franchisees receive comprehensive support spanning site selection, design, construction, and crew training under an iconic, established brand — making DQ Treat a compelling opportunity for operators seeking streamlined dessert-focused operations with broad consumer appeal.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since1940

Number of Units743

Min Liquid Capital$400,000

Required Networth$750,000

$$$Total Investment$549K – $1.6M

DQ Treat Franchise Disclosure Documents (FDD)

These official DQ Treat FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

Available Documents

DQ Treat franchise FDD 2026

March 2026

$99.00

DQ Treat franchise FDD 2025

March 2025

$99.00

DQ Treat franchise FDD 2024

March 2024

$99.00

DQ Treat franchise FDD 2023

March 2023

$99.00

DQ Treat franchise FDD 2022

March 2022

$99.00

DQ Treat franchise FDD 2021

March 2021

$99.00

DQ Treat franchise FDD 2020

March 2020

$99.00

DQ Treat franchise FDD 2018

March 2018

$99.00

DQ Treat franchise FDD 2016

March 2016

$99.00

DQ Treat franchise FDD 2015

March 2015

$99.00

Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.

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