Dazzler Select by Wyndham

This franchise model operates in the economy lifestyle hotel segment, offering independent hoteliers a pathway to join a major global hospitality network while retaining their property's unique identity. Franchisees benefit from access to a globally recognized loyalty rewards program, worldwide distribution channels, proprietary technology platforms, and dedicated sales support — without requiring a full brand conversion. The model is structured around a fixed-fee arrangement, making cost management more predictable for owners.

It is designed specifically for independent operators who want the backing of a large hospitality infrastructure while maintaining their hotel's distinct character. The first location debuted as a converted resort property in Kissimmee, Florida, signaling the brand's focus on conversion opportunities rather than ground-up development. This approach lowers barriers to entry for independent hoteliers looking to compete more effectively in the economy lifestyle segment.