Pick Me Up

This specialty beverage concept operates as a soda shop model, offering customers custom-crafted drinks and unique daily pick-me-ups with a focus on community connection and exceptional customer experience. Originating as a single small location in Idaho Falls, the brand expanded rapidly through acquisition of other local soda shops and organic growth, reaching 13 total locations by 2022. The franchise model is designed to be accessible, with franchise fees that decrease as franchisees open additional locations, incentivizing multi-unit development.

Franchisees benefit from an established brand identity, operational systems, and a loyal local following. The concept appeals to communities seeking a fun, customizable beverage destination as an alternative to traditional coffee or fast-food chains. Support from the franchisor includes brand guidelines and operational know-how developed through years of local market experience.