Pritikin ICR

This franchise model licenses hospitals and cardiology practices to operate certified intensive cardiac rehabilitation programs using a proprietary evidence-based curriculum focused on diet, exercise, and lifestyle education. Franchisees — which are established healthcare facilities rather than individual investors — receive staff training, program certification, proprietary educational materials, and ongoing operational support. The program is approved by the Centers for Medicare & Medicaid Services (CMS), allowing facilities to offer Medicare-reimbursed cardiac rehab services.

Fees are structured around reimbursements generated from patient services rather than a traditional upfront franchise fee, making it accessible to qualifying healthcare providers. The target customer base is healthcare organizations seeking to add a clinically validated, turnkey cardiac rehab program to their existing service lines.

Support includes virtual tools and educational resources to help providers deliver a best-in-class patient experience. The parent company, Pritikin Enterprises LLC, is based in Clayton, Missouri.