Softroc

This franchise operates in the rubber and resin resurfacing industry, offering a service-based business model that transforms driveways, patios, pool decks, playgrounds, and other surfaces using proprietary rubber surfacing products. Franchisees serve both residential and commercial customers, benefiting from a defined marketing system designed to generate paying clients quickly. The brand positions itself as the first rubber surfacing company to offer a focused franchise model in this fast-growing sector, which is estimated to be part of a $60 billion market.

The Driveway Company has been integrated as an additional service line, expanding the scope of work franchisees can offer. The franchisor provides comprehensive operational support, training, and a structured sales process.

The business can be run as a mobile or home-based operation, making it accessible with relatively lower overhead costs. A veteran discount on the franchise fee is also available, reflecting the brand's commitment to supporting military veterans entering entrepreneurship.