TRYP by Wyndham

This urban lifestyle boutique hotel brand targets the modern traveler seeking culturally immersive experiences in the world's most vibrant cities. Positioned as a select-service concept with boutique aesthetics, properties are strategically located near local hotspots, restaurants, and key attractions. The business model leverages a global hotel franchise system's extensive infrastructure, including strategic sourcing, a global sales organization, revenue management, and comprehensive marketing and distribution services.

Franchisees benefit from best-in-class operational training and brand operations support, as well as participation in one of the industry's top-rated hotel loyalty reward programs. The select-service model is designed to deliver high-performing margins typical of the segment while maintaining the distinct identity of an urban lifestyle property. Owners gain access to a world-class development and support team helping optimize performance from pre-opening through ongoing operations.