The Counter

Franchise Overview

The Counter is a premium casual-dining burger franchise where guests fully customize their meal by choosing from a wide selection of quality meats, toppings, sauces, cheeses, and buns — elevating the classic hamburger well beyond traditional fast food.

Key Highlights

Highly customizable menu built around fresh, high-quality, premium ingredients
Creative, unconventional take on the classic burger sets it apart from fast food
Plant-based patty options and blended shakes broaden appeal across diverse guests
Catering services including burger bars for events and corporate functions drive additional revenue

Backed by MTY Franchising USA, Inc. and an established brand presence, The Counter offers franchisees a differentiated concept in the growing premium casual-dining space with dedicated corporate development support.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since2006

Number of Units7

Min Liquid Capital—

Required Networth—

$$$Total Investment$712K – $2.0M

The Counter Franchise Disclosure Documents (FDD)

These official The Counter FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

Available Documents

The Counter FDD 2026

March 2026

$99.00

The Counter FDD 2025

March 2025

$99.00

The Counter FDD 2024

March 2024

$99.00

The Counter FDD 2022

March 2022

$99.00

The Counter FDD 2021

March 2021

$99.00

The Counter FDD 2020

March 2020

$99.00

The Counter FDD 2019

April 2019

$99.00

The Counter FDD 2018

May 2018

$99.00

The Counter FDD 2016

August 2016

$99.00

Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.

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