The Counter
Franchise Overview
The Counter is a premium casual-dining burger franchise where guests fully customize their meal by choosing from a wide selection of quality meats, toppings, sauces, cheeses, and buns — elevating the classic hamburger well beyond traditional fast food.
Just the Facts
For most complete information, see Franchise Disclosure Documents
The Counter FDDs and Analysis Reports
These The Counter FDDs, as filed, contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise. Multi-year analysis reports track how these disclosures change across consecutive FDD filings.
Individual FDD Filings
Complete filings as submitted, including exhibits and financial statements.
The Counter FDD 2026
March 2026
The Counter FDD 2025
March 2025
The Counter FDD 2024
March 2024
Show 6 more filings, 2016–2022
The Counter FDD 2022
March 2022
The Counter FDD 2021
March 2021
The Counter FDD 2020
March 2020
The Counter FDD 2019
April 2019
The Counter FDD 2018
May 2018
The Counter FDD 2016
August 2016
Multi-Year Analysis Packages
Year-over-year comparison of consecutive filings. Every figure cited to its filing, Item, and PDF page. Source FDDs included.
The Counter 3-Year FDD Analysis Package (FY2023–FY2025)
20 page analysis report · 2 year-over-year transitions · 3 source FDDs (2024–2026 filings) included
What's insideSee a full sample report (PDF)
The report covers, in order:
- Executive summary
- Change index
- Consolidated unit summary
- Geographic summary
- Turnover, transfers & closure rates
- Franchisee investment and fees
- Financial performance representation
- Franchisor financial condition
- Franchisor entity & leadership
- Litigation & bankruptcy
- Method, limits and disclaimer
- What this report does not include
- You receive — one analysis report PDF and the 3 source FDD PDFs, 4 downloads in total, available immediately after purchase.
- Every figure is checkable — each carries a citation to its filing, FDD Item, and PDF page, and the filings it cites are in the package.
- Restatements are shown, not overwritten — where a later filing revises an earlier year's figures, both numbers appear with a note.
- Calculated figures are labeled — anything the report calculates rather than quotes is marked as calculated, with its formula published in the report.
- Gaps are explicit — a closing “What this report does not include” section separates what the franchisor didn't disclose from what this report doesn't collect, so an absence is never ambiguous.
The Counter 2-Year FDD Analysis Package (FY2024–FY2025)
18 page analysis report · 1 year-over-year transition · 2 source FDDs (2025–2026 filings) included
What's insideSee a full sample report (PDF)
The report covers, in order:
- Executive summary
- Change index
- Consolidated unit summary
- Geographic summary
- Turnover, transfers & closure rates
- Franchisee investment and fees
- Financial performance representation
- Franchisor financial condition
- Franchisor entity & leadership
- Litigation & bankruptcy
- Method, limits and disclaimer
- What this report does not include
- You receive — one analysis report PDF and the 2 source FDD PDFs, 3 downloads in total, available immediately after purchase.
- Every figure is checkable — each carries a citation to its filing, FDD Item, and PDF page, and the filings it cites are in the package.
- Restatements are shown, not overwritten — where a later filing revises an earlier year's figures, both numbers appear with a note.
- Calculated figures are labeled — anything the report calculates rather than quotes is marked as calculated, with its formula published in the report.
- Gaps are explicit — a closing “What this report does not include” section separates what the franchisor didn't disclose from what this report doesn't collect, so an absence is never ambiguous.
FDDs are reproduced as filed and are current only as of their filing dates. The FDD Document Processing Fee covers acquisition, storage, organization, and digital delivery of an individually purchased FDD.
Franchise Genius is not affiliated with, endorsed by, or sponsored by any franchisor, and receives no compensation from any franchisor. Brand names and marks are used only to identify the franchise systems these documents describe.
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