The Counter
Franchise Overview
The Counter is a premium casual-dining burger franchise where guests fully customize their meal by choosing from a wide selection of quality meats, toppings, sauces, cheeses, and buns — elevating the classic hamburger well beyond traditional fast food.
Key Highlights
- Highly customizable menu built around fresh, high-quality, premium ingredients
- Creative, unconventional take on the classic burger sets it apart from fast food
- Plant-based patty options and blended shakes broaden appeal across diverse guests
- Catering services including burger bars for events and corporate functions drive additional revenue
Backed by MTY Franchising USA, Inc. and an established brand presence, The Counter offers franchisees a differentiated concept in the growing premium casual-dining space with dedicated corporate development support.
Just the Facts
For most current information, see Franchise Disclosure Documents
The Counter Franchise Disclosure Documents (FDD)
These official The Counter FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.
Available Documents
The Counter FDD 2024
March 2024
The Counter FDD 2022
March 2022
The Counter FDD 2021
March 2021
The Counter FDD 2020
March 2020
The Counter FDD 2019
April 2019
The Counter FDD 2018
May 2018
The Counter FDD 2016
August 2016
Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.