The Painted Penguin
Franchise Overview
This activity-based retail franchise operates paint-it-yourself crafts studios, typically located in mall settings. Customers choose from a selection of ceramic and plaster items and paint them with the assistance of accomplished on-site artists. The concept attracts a broad community audience—including families, children, and adults—drawing foot traffic to malls at no cost to mall operators.
Franchisees benefit from a moderate initial investment compared to many other retail franchise models, along with comprehensive training that includes both initial off-site instruction and hands-on on-site preparation at the franchisee's store. The business model centers on a creative, experiential retail environment that differentiates itself from traditional product-only retail by offering a guided, participatory art experience.
Ongoing support and expert guidance help franchisees manage store appearance, location selection, and day-to-day operations. A 6% royalty fee applies on revenues.
Just the Facts
For most current information, see Franchise Disclosure Documents
The Painted Penguin Franchise Disclosure Documents (FDD)
These official The Painted Penguin FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.