This Is It! BBQ & Seafood

Franchise Overview

This Is It! BBQ & Seafood operates full-service casual dining restaurants rooted in Southern homestyle cooking, combining slow-smoked BBQ, fresh seafood, and classic comfort food sides. The brand has cultivated a loyal following in Atlanta and across the Southeast around authentic flavors and generous portions.

Key Highlights

Deep roots in Atlanta's food culture drive strong regional brand recognition
Differentiated menu pairing slow-smoked BBQ with fresh seafood under one roof
Structured franchise development agreement designed to accelerate multi-unit growth
Comprehensive training, marketing, and ongoing operational support ensure brand consistency

This Is It! BBQ & Seafood offers experienced food service operators a genuinely differentiated Southern concept with an established reputation and the infrastructure to support scalable, multi-unit growth.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since1983

Number of Units—

Min Liquid Capital—

Required Networth—

$$$Total Investment$770K – $1.7M

This Is It! BBQ & Seafood Franchise Disclosure Documents (FDD)

These official This Is It! BBQ & Seafood FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

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