Watermill Express

This business operates drive-up water and ice refill stations, positioning itself as the largest provider of this type in the nation with approximately 1,300 locations across the United States. The model centers on unmanned, self-service outdoor kiosks placed on leased retail or commercial properties, where customers fill their own containers with purified water and ice at low cost. Franchisees typically operate a multi-unit territory of three stations, which is reflected in the franchise fee structure.

The majority of locations are corporate-owned, with roughly 310 franchise-owned stations in the network. The low-labor, automated nature of the stations keeps operational overhead minimal. Franchisees benefit from an established brand, a proven station design, site selection and placement support, and ongoing operational guidance.

The customer base is broad, including cost-conscious households seeking an affordable alternative to bottled water. Revenue is generated through high-volume, recurring customer visits driven by the everyday necessity of clean drinking water.