SureStay by Best Western

Franchise Overview

Real Estate Recreation & Social Travel & Lodging

SureStay by Best Western is a budget-friendly hotel franchise operating under a conversion-based model, enabling existing independent hotel owners and those exiting other franchise agreements to rebrand and join Best Western's globally recognized hospitality network with a streamlined onboarding process.

Key Highlights

Conversion-focused model lets existing hotels rebrand without starting from scratch
Access to a globally recognized parent brand's reservations system and loyalty program
Portfolio spans economy to collection-level tiers, accommodating diverse property types
Franchisee-friendly agreement built on fair franchising principles with reasonable termination provisions

SureStay offers hotel owners a practical path to improved performance through established brand standards and marketing muscle, while preserving the operational control that independent-minded owners value most.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since2016

Number of Units16

Min Liquid Capital—

Required Networth—

$$$Total Investment$881K – $2.9M

SureStay by Best Western Franchise Disclosure Documents (FDD)

These official SureStay by Best Western FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

Available Documents

SureStay by Best Western FDD 2026

February 2026

$99.00

SureStay Collection by Best Western FDD 2026

February 2026

$99.00

SureStay by Best Western FDD 2025

February 2025

$99.00

SureStay Collection Hotel by Best Western FDD 2024

March 2024

$99.00

SureStay Hotel by Best Western, SureStay Plus Hotel by Best Western, SureStay Studio Hotel by Best W FDD 2024

March 2024

$99.00

SureStay Hotel by Best Western FDD 2023

April 2023

$99.00

SureStay Hotel by Best Western FDD 2022

April 2022

$99.00

SureStay FDD 2021

April 2021

$99.00

SureStay Hotel by Best Western FDD 2020

April 2020

$99.00

SureStay FDD 2018

March 2018

$99.00

SureStay FDD 2017

March 2017

$99.00

SureStay FDD 2016

September 2016

$99.00

Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.

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