The Vitamin Shoppe

Franchise Overview

Health Beauty & Fitness Retail Product & Service

The Vitamin Shoppe is a nationally recognized retailer offering nutritional supplements, vitamins, protein powders, sports nutrition, weight management products, and skin care supplements through storefront locations supported by a fully integrated omnichannel sales model connecting in-store and digital revenue streams.

Key Highlights

Decades of established brand equity in the fast-growing health and wellness sector
Omnichannel model rewards franchisees for driving both in-store and online sales
Broad product assortment spanning third-party brands and exclusive proprietary lines
Proven retail systems with national recognition across forty-eight U.S. states

The Vitamin Shoppe franchise offers entrepreneurs a digitally integrated, brand-backed retail opportunity in health and wellness, combining proven systems, national recognition, and comprehensive support to help franchisees build a modern, competitive business.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since1977

Number of Units675

Min Liquid Capital—

Required Networth—

$$$Total Investment$529K – $977K

The Vitamin Shoppe Franchise Disclosure Documents (FDD)

These official The Vitamin Shoppe FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

Available Documents

The Vitamin Shoppe FDD 2023

April 2023

$99.00

The Vitamin Shoppe FDD 2022

April 2022

$99.00

The Vitamin Shoppe FDD 2021

March 2021

$99.00

Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.

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