Surf's Up

Franchise Overview

Surf's Up is a fast-casual seafood franchise delivering a relaxed, beach-inspired dining experience built around Southern-influenced coastal comfort foods — including fried seafood and seasoned shrimp — served in a welcoming, culturally inclusive environment that appeals to a broad customer base.

Key Highlights

Beach-inspired brand identity rooted in cultural inclusivity and coastal comfort
Proprietary seasonings supplied by an affiliate give menu items a distinctive, signature flavor
Chicago-born concept with proven expansion into multiple Chicagoland and out-of-state markets
Accessible startup costs relative to traditional full-service restaurant franchise investments

Surf's Up offers franchisees with restaurant, hospitality, or sales backgrounds a differentiated fast-casual concept anchored by proprietary flavors, a culturally resonant brand, and a growing multi-market footprint.

Just the Facts

For most current information, see Franchise Disclosure Documents

In Business Since2012

Number of Units12

Min Liquid Capital—

Required Networth—

$$$Total Investment$79K – $448K

Surf's Up Franchise Disclosure Documents (FDD)

These official Surf's Up FDDs contain 23 sections of federally mandated disclosures such as franchisee obligations, franchisor litigation, and financial performance. FDD's are typically 100+ pages long and are critical to evaluate when researching a franchise.

Available Documents

Surf's Up FDD 2021

April 2021

$99.00

Surf's Up FDD 2020

December 2020

$99.00

Note: Purchased FDDs are available for immediate download. The $99 Document Processing Fee covers acquisition, storage, organization, and digital delivery of the FDD document.

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